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PRO Soft Focus Longwear Foundation 05 dupes and alternatives LORAC

Light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Maybelline Instant Age Rewind Eraser Treatment Foundation 190

The equivalent shade: scored on colour, depth and undertone only.

Your shade
LORAC
05Change shade
Depth and undertone: Light · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Maybelline
190
Depth and undertone: Light · Warm
Finish and coverage: Natural · Medium coverage
Shade match
98out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$16.99Ulta BeautyUlta Beauty
$21.01 less (55%)

Your shade $38 at Ulta Beauty · lowest price $12.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Urban Decay Face Bond Self Setting Waterproof Foundation 15

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
LORAC
05Change shade
Depth and undertone: Light · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Urban Decay
15
Depth and undertone: Light · Warm
Finish and coverage: Matte · Medium coverage
Overall match
91out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
93
Wear (Wear & performance)
82
Skin (Skin suitability)
60
Best price
$40SephoraSephora
Costs $2 more

Your shade $38 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 96
    $55SephoraSephoraCosts $17 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin

    Retailer shade note: L5 - light to medium with warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · Ulta Beauty Collection

    Complexion Crush Foundation

    Light To Medium Warm
    Shade match 97
    $16Ulta BeautyUlta Beauty(product price)$22 less (58%)

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  3. #5 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    19 Light Medium Warm
    Shade match 98
    $38SephoraSephoraSame price

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    98
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    80

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  4. #6 · Maybelline

    Fit Me Matte + Poreless Foundation

    Natural Buff 230
    Shade match 97
    $11.99Ulta BeautyUlta Beauty(product price)$26.01 less (68%)

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    40

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Not marketed for combination/dry/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. #7 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    16 Light Medium Neutral
    Shade match 93
    $38SephoraSephoraSame price

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Medium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    93
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    80

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: neutral peach

    Medium confidence· Digital match

    View match
  6. #8 · RMS Beauty

    ReEvolve Natural Finish Foundation

    33.5
    Shade match 96
    $59Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim a lightweight feel

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim a lightweight feel

    Retailer shade note: warm tawny peach

    Medium confidence· Digital match

    View match
  7. #9 · Kylie Cosmetics

    Natural Blur Powder Foundation

    3W
    Shade match 87
    $38Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Olive rather than warm undertoneMedium rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    63
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than full coverage · Not marketed for sensitive skin

    Retailer shade note: light with warm subtle olive undertones

    Medium confidence· Digital match

    View match
  8. Shade match 95
    $41Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: light warm

    Medium confidence· Digital match

    View match
  9. Shade match 97
    $39.50Ulta BeautyUlta Beauty(product price)Costs $1.50 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    40

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Not marketed for dry/normal/sensitive skin

    Retailer shade note: light skin w/ golden undertones

    Medium confidence· Digital match

    View match
  10. Shade match 96
    $39.50Ulta BeautyUlta Beauty(product price)Costs $1.50 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Not marketed for dry/normal/sensitive skin

    Retailer shade note: light/medium skin w/ golden undertones

    Medium confidence· Digital match

    View match
  11. #13 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    15 Light Medium Neutral
    Shade match 89
    $38SephoraSephoraSame price

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    80

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: neutral beige

    Medium confidence· Digital match

    View match
  12. #14 · Armani Beauty

    Luminous Silk Foundation

    3.8
    Shade match 95
    $69SephoraSephoraCosts $31 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light, warm peach

    Medium confidence· Digital match

    View match
  13. #15 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    18 Light Medium Neutral
    Shade match 87
    $38SephoraSephoraSame price

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Olive rather than warm undertoneMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: neutral olive

    Medium confidence· Digital match

    View match
  14. Shade match 78
    $40SephoraSephoraCosts $2 more

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    78
    Finish & visual result
    93
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: light medium cool

    Medium confidence· Digital match

    View match
  15. #17 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Light Medium 12
    Shade match 98
    $69SephoraSephoraCosts $31 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Radiant rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    98
    Finish & visual result
    54
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · No long-wear claim · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: light medium with peach undertones

    Medium confidence· Digital match

    View match

Showing 12 of 15 matches

Looking for a concealer in your shade?

The closest shade to LORAC PRO Soft Focus Longwear Foundation 05 (Light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Golden

    • Looks identical
    • Light · Warm · golden undertone

    $12

  2. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Light/Medium 2.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Light/Medium 2.5W

    • Very close colour
    • Light medium · Warm · yellow undertone

    $31

  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC25

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC25

    • Very close colour
    • Light medium · Warm · golden undertone

    $30

  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 3

    • Very close colour
    • Light medium · Warm · golden undertone

    $22

  5. Rare Beauty Liquid Touch Brightening Concealer

    250W

    Rare Beauty Liquid Touch Brightening Concealer, shade 250W

    • Close colour
    • Light medium · Warm · peach undertone

    $24

  6. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Beige

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Beige

    • Close colour
    • Light · Warm · golden undertone

    $8

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Instant Age Rewind Eraser Treatment Foundation in 190, against LORAC PRO Soft Focus Longwear Foundation in 05. Every attribute compared, with its share of the score.

ComparedYour shade05Closest shade match190Score
Shade match55% of overall98
Colour98#ecb481#edb27dLooks identicalColour difference 0.8 (0 is identical)
Depth99LightLightSameDepth difference: 0.6
Retailer descriptionLightLight mediumSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall20
Skin type20Combination, dry, normal, oily, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 82/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Instant Age Rewind Eraser Treatment Foundation in 190.

Same or better

  • $21.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Claims not settling into lines
  • Both claim a lightweight feel
  • Adds SPF 20

Different

  • Natural finish instead of matte
  • No long-wear claim
  • Not marketed for combination/dry/normal/oily skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 20
OverlapBoth silicone-based; silicone high vs high

Why the closest overall alternative works

Urban Decay Face Bond Self Setting Waterproof Foundation in 15, against LORAC PRO Soft Focus Longwear Foundation in 05. Every attribute compared, with its share of the score.

ComparedYour shade05Closest overall alternative15Score
Shade match55% of overall96
Colour94#ecb481#efba89Very close colourColour difference 1.6 (0 is identical)
Depth96LightLightSameDepth difference: 2.7
Retailer descriptionLightLight mediumSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 91/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Urban Decay Face Bond Self Setting Waterproof Foundation in 15.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Not marketed for dry/sensitive skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Where to buy

Closest shade match

Maybelline Instant Age Rewind Eraser Treatment Foundation 190

Match price
$16.99Ulta BeautyUlta Beauty
$21.01 less (55%)

Your shade $38 at Ulta Beauty · lowest price $12.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Urban Decay Face Bond Self Setting Waterproof Foundation 15

Best price
$40SephoraSephora
Costs $2 more

Your shade $38 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.