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PRO Soft Focus Longwear Foundation 07 dupes and alternatives LORAC

Medium light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol3Vegan0Cruelty-free0Oil-free1With SPF1Mineral0

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Only showing matches with full coverage, in liquid form.

  • 5 matches have no formulation listed and are not shown.

Closest shade match: Wet n Wild PhotoFocus Liquid Foundation Golden Beige

The equivalent shade: scored on colour, depth and undertone only.

Your shade
LORAC
07Change shade
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Full coverage
The match
Wet n Wild
Golden Beige
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Matte · Full coverage
Shade match
91out of 100
Colour
99
Depth
100
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$5.24Ulta BeautyUlta Beauty
$32.76 less (86%)

Your shade $38 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: KimChi Chic Beauty A Really Good Foundation 110L

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
LORAC
07Change shade
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Full coverage
The match
KimChi Chic Beauty
110L
Depth and undertone: Medium · Warm
Finish and coverage: Natural matte · Full coverage
Overall match
85out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
79
Wear (Wear & performance)
82
Skin (Skin suitability)
80
Medium confidence· Digital matchWhy it matches
Match price
$29Ulta BeautyUlta Beauty
$9 less (24%)

Your shade $38 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Clinique

    Beyond Perfecting Foundation + Concealer

    6.5 Buttermilk
    Shade match 89
    $41SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourSame full coverageClaims colour stability

    Differences: Slightly warmer undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    70
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · Not marketed for combination/sensitive skin

    Medium confidence· Digital match

    View match
  2. #4 · Lancôme

    Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    310 Clair 30 C
    Shade match 89
    $63Ulta BeautyUlta Beauty(product price)Costs $25 more

    Matches: Near-identical swatch colourSame full coverageBoth claim long-wearing

    Differences: Luminous rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    45
    Wear & performance
    82
    Skin suitability
    100

    Looks identical · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than matte finish · No blurring effect claimed

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to LORAC PRO Soft Focus Longwear Foundation 07 (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 2

    • Looks identical
    • Medium · Neutral undertone

    $22

    SephoraView at Sephora
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Very close colour
    • Medium · Neutral undertone

    $30

    SephoraView at Sephora
  3. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    11 Light Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 11 Light Neutral

    • Very close colour
    • Medium light · Neutral undertone

    $32

    SephoraView at Sephora
  4. Dior Forever Skin Correct Full-Coverage Concealer

    4N Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4N Neutral

    • Very close colour
    • Medium light · Neutral undertone

    $42

    Ulta BeautyView at Ulta Beauty
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Sepia 5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Sepia 5

    • Very close colour
    • Light medium · Neutral undertone

    $39

    SephoraView at Sephora
  6. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.75

    • Looks identical
    • Medium light · Warm · golden undertone

    $42

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Wet n Wild PhotoFocus Liquid Foundation in Golden Beige, against LORAC PRO Soft Focus Longwear Foundation in 07. Every attribute compared, with its share of the score.

ComparedYour shade07Closest shade matchGolden BeigeScore
Shade match55% of overall91
Colour99#d09f74#cf9f75Looks identicalColour difference 0.3 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.1
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone65NeutralWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveDry, normalBoth marketed for dry/​normal skin
Overall match 80/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Wet n Wild PhotoFocus Liquid Foundation in Golden Beige.

Same or better

  • $32.76 less
  • Near-identical swatch colour
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect

Different

  • Slightly warmer undertone
  • No long-wear claim
  • Does not claim a lightweight feel
  • Not marketed for combination/oily/sensitive skin

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 27%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

KimChi Chic Beauty A Really Good Foundation in 110L, against LORAC PRO Soft Focus Longwear Foundation in 07. Every attribute compared, with its share of the score.

ComparedYour shade07Closest overall alternative110LScore
Shade match55% of overall89
Colour96#d09f74#ce9b70Looks identicalColour difference 1.2 (0 is identical)
Depth97Medium lightMediumCloseDepth difference: 1.8
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone65NeutralWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish78MatteNatural matteCloseNatural matte finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveDry, normal, combination, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 85/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To KimChi Chic Beauty A Really Good Foundation in 110L.

Same or better

  • $9 less
  • Near-identical swatch colour
  • Natural matte finish instead of matte
  • Same full coverage
  • Both claim long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone
  • No blurring effect claimed
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Wet n Wild PhotoFocus Liquid Foundation Golden Beige

Best price
$5.24Ulta BeautyUlta Beauty
$32.76 less (86%)

Your shade $38 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

KimChi Chic Beauty A Really Good Foundation 110L

Match price
$29Ulta BeautyUlta Beauty
$9 less (24%)

Your shade $38 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.