Beautler.Your beauty butler

PRO Soft Focus Longwear Foundation 10 dupes and alternatives LORAC

Medium · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol3Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

5 of 30

Only showing matches made for oily skin, with medium coverage, without talc.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Armani Beauty Luminous Silk Foundation 7

The equivalent shade and the most similar foundation overall.

Your shade
LORAC
10Change shade
Depth and undertone: Medium · Cool · rosy
Finish and coverage: Matte · Full coverage
The match
Armani Beauty
7
Depth and undertone: Medium · Cool
Finish and coverage: Natural · Medium coverage
Overall match
82out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
73
Wear (Wear & performance)
61
Skin (Skin suitability)
60
Shade match
94out of 100
Colour
90
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$69SephoraSephora
Costs $31 more

Your shade $38 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Armani Beauty

    Luminous Silk Foundation

    5.9
    Shade match 92
    $69SephoraSephoraCosts $31 more

    Matches: Very close colourSimilar undertone (neutral vs cool)Both claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium, neutral pink

    Medium confidence· Digital match

    View match
  2. #3 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    22N Outstanding
    Shade match 86
    $47SephoraSephoraCosts $9 more

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: medium neutral

    Medium confidence· Digital match

    View match
  3. #4 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Medium Tan 20 Neutral
    Shade match 84
    $41Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: medium tan neutral

    Medium confidence· Digital match

    View match
  4. #5 · Rabanne

    Fresh Touch 24H Radiant Foundation

    40N
    Shade match 84
    $42Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    51
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Medium rather than full coverage · Contains listed fragrance

    Retailer shade note: medium with neutral undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to LORAC PRO Soft Focus Longwear Foundation 10 (Medium · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    340C

    Rare Beauty Liquid Touch Brightening Concealer, shade 340C

    • Very close colour
    • Medium light · Neutral · neutral pink undertone

    $24

    SephoraView at Sephora
  2. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium Tan 3.5C

    • Very close colour
    • Medium light · Cool · rosy undertone

    $31

    Ulta BeautyView at Ulta Beauty
  3. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 2

    • Looks identical
    • Medium · Neutral undertone

    $22

    SephoraView at Sephora
  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Sienna 6.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Sienna 6.5

    • Close colour
    • Medium · Cool · rosy undertone

    $39

    SephoraView at Sephora
  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Very close colour
    • Medium · Neutral undertone

    $30

    SephoraView at Sephora
  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2N34

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2N34

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Armani Beauty Luminous Silk Foundation in 7, against LORAC PRO Soft Focus Longwear Foundation in 10. Every attribute compared, with its share of the score.

ComparedYour shade10Closest match7Score
Shade match55% of overall94
Colour90#c89d73#ce9b71Very close colourColour difference 2.3 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.1
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, oilyBoth marketed for dry/​normal/​oily skin
Overall match 82/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Armani Beauty Luminous Silk Foundation in 7.

Same or better

  • Very close colour
  • Same cool undertone
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • Not marketed for combination/sensitive skin
  • Fragrance is listed in the formula
  • Contains alcohol denat.

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high
View full match

Where to buy 7

Best price
$69SephoraSephora
Costs $31 more

Your shade $38 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.