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PRO Soft Focus Longwear Foundation 13 dupes and alternatives LORAC

Medium · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 27W Yew

The equivalent shade: scored on colour, depth and undertone only.

Your shade
LORAC
13Change shade
Depth and undertone: Medium · Warm · peach
Finish and coverage: Matte · Full coverage
The match
ILIA
27W Yew
Depth and undertone: Medium tan · Warm
Finish and coverage: Natural · Medium coverage
Shade match
97out of 100
Colour
95
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$50SephoraSephora
Costs $12 more

Your shade $38 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: MAC Cosmetics Studio Fix Powder Plus Foundation NW33

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
LORAC
13Change shade
Depth and undertone: Medium · Warm · peach
Finish and coverage: Matte · Full coverage
The match
MAC Cosmetics
NW33
Depth and undertone: Medium · Warm
Finish and coverage: Matte · Full coverage
Overall match
89out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
100
Wear (Wear & performance)
63
Skin (Skin suitability)
60
Best price
$39SephoraSephora
Costs $1 more

Your shade $38 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 87
    $69Ulta BeautyUlta Beauty(product price)Costs $31 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneBuildable rather than full coverageContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than full coverage · Contains listed fragrance

    Retailer shade note: intense dark-medium shade, neutral undertone

    Medium confidence· Digital match

    View match
  2. Shade match 87
    $69Ulta BeautyUlta BeautyCosts $31 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneBuildable rather than full coverageContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than full coverage · Contains listed fragrance

    Retailer shade note: very intense dark-medium shade, neutral undertone

    Medium confidence· Digital match

    View match
  3. Shade match 96
    $48SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin

    Retailer shade note: medium deep with golden bronze undertones

    Medium confidence· Digital match

    View match
  4. #6 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Medium Deep Neutral Warm 340
    Shade match 95
    $45SephoraSephoraCosts $7 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin

    Retailer shade note: Medium Deep with subtle peach undertones

    Medium confidence· Digital match

    View match
  5. Shade match 80
    $14.59TargetTarget$23.41 less (62%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Does not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  6. #8 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Medium Deep Neutral Warm 330
    Shade match 92
    $45SephoraSephoraCosts $7 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Claims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin

    Retailer shade note: Medium Deep with neutral peach undertones

    Medium confidence· Digital match

    View match
  7. Shade match 94
    $36SephoraSephora$2 less (5%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Medium rather than full coverageNo blurring effect claimedNot marketed for normal/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    59
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Not marketed for normal/sensitive skin

    Retailer shade note: medium / deep - warm

    Medium confidence· Digital match

    View match
  8. #10 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    4N
    Shade match 87
    $49SephoraSephoraCosts $11 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneNot marketed for dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 84
    $39.50Ulta BeautyUlta Beauty(product price)Costs $1.50 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneBuildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    93
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than full coverage · No long-wear claim

    Retailer shade note: for medium rich neutral skin with a subtle golden hue

    Medium confidence· Digital match

    View match
  10. Shade match 88
    $50SephoraSephoraCosts $12 more

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for dry/oily skin

    Retailer shade note: Medium-deep with neutral undertones

    Medium confidence· Digital match

    View match
  11. Shade match 84
    $69SephoraSephoraCosts $31 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Olive rather than warm undertoneNo blurring effect claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Olive rather than warm undertone · No blurring effect claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: medium with olive undertones

    Medium confidence· Digital match

    View match
  12. Shade match 88
    $64SephoraSephoraCosts $26 more

    Matches: Very close colourSame matte finishClaims transfer resistance

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · No blurring effect claimed · Not marketed for dry/normal/sensitive skin · Contains listed fragrance

    Retailer shade note: medium

    Medium confidence· Digital match

    View match
  13. #15 · Palladio Beauty

    Build + Blend Foundation Stick

    Almond
    Shade match 88
    $14.99Ulta BeautyUlta Beauty$23.01 less (61%)

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Medium rather than full coverageNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    59
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Contains listed fragrance

    Low confidence· Digital match

    View match
  14. Shade match 85
    $50SephoraSephoraCosts $12 more

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for dry/oily skin

    Retailer shade note: Medium-deep with neutral undertones

    Medium confidence· Digital match

    View match
  15. #17 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    4N3 Maple Sugar
    Shade match 84
    $52SephoraSephoraCosts $14 more

    Matches: Very close colourSame matte finishClaims transfer resistance

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · No blurring effect claimed · Not marketed for normal/sensitive skin

    Retailer shade note: medium tan with neutral red undertones

    Medium confidence· Digital match

    View match
  16. Shade match 77
    $42Ulta BeautyUlta BeautyCosts $4 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNo blurring effect claimed

    Score details
    Shade match
    77
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed

    Retailer shade note: for medium-tan cool skin with a rosy hue

    Medium confidence· Digital match

    View match

Showing 12 of 16 matches

Looking for a concealer in your shade?

The closest shade to LORAC PRO Soft Focus Longwear Foundation 13 (Medium · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Golden Amber

    CoverGirl TruBlend Undercover Concealer, shade Golden Amber

    • Looks identical
    • Medium · Warm · golden undertone

    $12.99

  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.0 Deep Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.0 Deep Tan

    • Very close colour
    • Medium tan · Warm undertone

    $30

  3. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    30 Medium Peach

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 30 Medium Peach

    • Close colour
    • Medium tan · Warm · peach undertone

    $32

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Beech 6

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Beech 6

    • Close colour
    • Medium · Warm · golden undertone

    $39

  5. Rare Beauty Liquid Touch Brightening Concealer

    400W

    Rare Beauty Liquid Touch Brightening Concealer, shade 400W

    • Close colour
    • Medium · Neutral · neutral golden undertone

    $24

  6. L'Oréal Paris True Match Radiant Serum Concealer

    C8

    L'Oréal Paris True Match Radiant Serum Concealer, shade C8

    • Close colour
    • Medium tan · Warm undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 27W Yew, against LORAC PRO Soft Focus Longwear Foundation in 13. Every attribute compared, with its share of the score.

ComparedYour shade13Closest shade match27W YewScore
Shade match55% of overall97
Colour95#c58e6f#bf8c6fLooks identicalColour difference 1.4 (0 is identical)
Depth97MediumMedium tanCloseDepth difference: 1.7
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100Warm · peachWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, sensitiveBoth marketed for combination/​normal/​sensitive skin
Overall match 87/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 27W Yew.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • Not marketed for dry/oily skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs none

Why the closest overall alternative works

MAC Cosmetics Studio Fix Powder Plus Foundation in NW33, against LORAC PRO Soft Focus Longwear Foundation in 13. Every attribute compared, with its share of the score.

ComparedYour shade13Closest overall alternativeNW33Score
Shade match55% of overall93
Colour89#c58e6f#cf9173Very close colourColour difference 2.4 (0 is identical)
Depth96MediumMediumSameDepth difference: 2.7
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100Warm · peachWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 89/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Powder Plus Foundation in NW33.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Claims not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs powder-based; silicone high vs moderate

Where to buy

Closest shade match

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 27W Yew

Best price
$50SephoraSephora
Costs $12 more

Your shade $38 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

MAC Cosmetics Studio Fix Powder Plus Foundation NW33

Best price
$39SephoraSephora
Costs $1 more

Your shade $38 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.