PRO Soft Focus Longwear Foundation 14 dupes and alternatives LORAC
Medium · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Closest shade match: Glossier Stretch Fluid Foundation for Buildable Coverage Medium Tan 1
The equivalent shade: scored on colour, depth and undertone only.

- Shade match
- 87out of 100
- Colour
- 93
- Depth
- 98
- Undertone
- 65
Your shade $38 at Ulta Beauty
Where to buy Medium Tan 1
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Closest overall alternative: RMS Beauty ReEvolve Natural Finish Foundation 66
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
- Overall match
- 77out of 100
- Shade (Shade match)
- 81
- Finish (Finish & visual result)
- 73
- Wear (Wear & performance)
- 60
- Skin (Skin suitability)
- 100
Your shade $38 at Ulta Beauty
Where to buy 66
RMS Beauty ReEvolve Natural Finish Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to LORAC PRO Soft Focus Longwear Foundation 14 (Medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
13W
Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 13W
- Close colour
- Medium light · Warm undertone
$30

2N35
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2N35
- Close colour
- Medium · Neutral · neutral golden undertone
$35

380W
Rare Beauty Liquid Touch Brightening Concealer, shade 380W
- Slight colour difference
- Medium · Warm · golden undertone
$24
WN 112 Ginger
Clinique Even Better All-Over Concealer + Eraser, shade WN 112 Ginger
- Slight colour difference
- Medium · Neutral · neutral golden undertone
$22

Medium Tan 3
Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 3
- Slight colour difference
- Medium tan · Warm · golden undertone
$22

Toasted Almond 5.3 Golden
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Toasted Almond 5.3 Golden
- Slight colour difference
- Medium · Warm · golden undertone
$31
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Glossier Stretch Fluid Foundation for Buildable Coverage in Medium Tan 1, against LORAC PRO Soft Focus Longwear Foundation in 14. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Glossier Stretch Fluid Foundation for Buildable Coverage in Medium Tan 1.
Same or better
- $4 less
- Very close colour
- Medium rather than full coverage
- Claims a skin-like finish
- Claims not settling into lines
- Both claim a lightweight feel
Different
- Olive rather than warm undertone
- Natural finish instead of matte
- No blurring effect claimed
- Not marketed for combination/dry/normal/oily skin
Ingredients (information only, not scored)
6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Why the closest overall alternative works
RMS Beauty ReEvolve Natural Finish Foundation in 66, against LORAC PRO Soft Focus Longwear Foundation in 14. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To RMS Beauty ReEvolve Natural Finish Foundation in 66.
Same or better
- Same warm undertone
- Medium rather than full coverage
- Both claim a blurring effect
Different
- Small colour difference on the swatch
- Natural finish instead of matte
- Does not claim a lightweight feel
Ingredients (information only, not scored)
5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
Glossier Stretch Fluid Foundation for Buildable Coverage Medium Tan 1
Your shade $38 at Ulta Beauty
Closest overall alternative
RMS Beauty ReEvolve Natural Finish Foundation 66
Your shade $38 at Ulta Beauty
How these matches are scored
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.