PRO Soft Focus Longwear Foundation 19 dupes and alternatives LORAC
Medium tan · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Coverage
- Light0
- Medium1
- Full1
- Buildable1
Finish
- Matte1
- Natural0
Formulation
- Liquid1
- Stick0
- Powder0
- Serum0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Alcohol denat.1
- Talc1
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 32 matches
Only showing matches made for sensitive skin, with medium coverage, in liquid form.
- 8 matches have no formulation listed and are not shown.
- 1 match has no skin type listed and is not shown.
Closest shade matchClosest overall alternative: Rare Beauty True to Myself Natural Matte Longwear Foundation 36 Medium Deep Warm
The equivalent shade and the most similar foundation overall.

- Overall match
- 81out of 100
- Shade (Shade match)
- 85
- Finish (Finish & visual result)
- 82
- Wear (Wear & performance)
- 63
- Skin (Skin suitability)
- 80
- Shade match
- 85out of 100
- Colour
- 84
- Depth
- 99
- Undertone
- 80
Your shade $38 at Ulta Beauty
Where to buy 36 Medium Deep Warm
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to LORAC PRO Soft Focus Longwear Foundation 19 (Medium tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
Truffle
17W
Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 17W
- Close colour
- Medium tan · Warm undertone
$30
146
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 146
- Close colour
- Tan · Warm undertone
$12.99

Valley 8.25
Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Valley 8.25
- Close colour
- Medium tan · Warm · golden undertone
$39

460 Suede W
Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 460 Suede W
- Close colour
- Tan · Warm · golden undertone
$32

Medium Tan 3
Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 3
- Close colour
- Medium tan · Warm · golden undertone
$22
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Rare Beauty True to Myself Natural Matte Longwear Foundation in 36 Medium Deep Warm, against LORAC PRO Soft Focus Longwear Foundation in 19. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Rare Beauty True to Myself Natural Matte Longwear Foundation in 36 Medium Deep Warm.
Same or better
- Same matte finish
- Medium rather than full coverage
- Claims a skin-like finish
- Both claim a blurring effect
- Claims transfer resistance
- Claims colour stability
- Both claim a lightweight feel
Different
- Small colour difference on the swatch
- Olive rather than warm undertone
- Not marketed for dry skin
Ingredients (information only, not scored)
11 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.
Where to buy 36 Medium Deep Warm
Your shade $38 at Ulta Beauty
How these matches are scored
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.