PRO Soft Focus Longwear Foundation 20 dupes and alternatives LORAC
Tan · Olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
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2 of 30 matches
Only showing matches made for sensitive skin, with medium coverage, in liquid form.
- 6 matches have no formulation listed and are not shown.
- 2 matches have no skin type listed and are not shown.
Closest shade match: RMS Beauty ReEvolve Natural Finish Foundation 77
The equivalent shade: scored on colour, depth and undertone only.
- Shade match
- 86out of 100
- Colour
- 89
- Depth
- 98
- Undertone
- 70
Your shade $38 at Ulta Beauty · product price; shade not separately priced
Where to buy 77
RMS Beauty ReEvolve Natural Finish Foundation
Every store that sells this shade · prices as last checked
Closest overall alternative: Rare Beauty True to Myself Natural Matte Longwear Foundation 39 Medium Deep Warm
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

- Overall match
- 80out of 100
- Shade (Shade match)
- 84
- Finish (Finish & visual result)
- 82
- Wear (Wear & performance)
- 63
- Skin (Skin suitability)
- 80
Your shade $38 at Ulta Beauty
Where to buy 39 Medium Deep Warm
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to LORAC PRO Soft Focus Longwear Foundation 20 (Tan · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
Caramel

3N59
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N59
- Very close colour
- Deep tan · Neutral · neutral golden undertone
$35
21W
Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 21W
- Very close colour
- Tan · Warm undertone
$30
5W
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5W
- Very close colour
- Tan · Warm · golden undertone
$38

Medium Tan 4
Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 4
- Very close colour
- Tan · Warm · peach undertone
$22
Dark 5N
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5N
- Close colour
- Tan · Neutral undertone
$31
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
RMS Beauty ReEvolve Natural Finish Foundation in 77, against LORAC PRO Soft Focus Longwear Foundation in 20. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To RMS Beauty ReEvolve Natural Finish Foundation in 77.
Same or better
- Very close colour
- Medium rather than full coverage
- Both claim a blurring effect
Different
- Slightly warmer undertone
- Natural finish instead of matte
- Does not claim a lightweight feel
Ingredients (information only, not scored)
5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Why the closest overall alternative works
Rare Beauty True to Myself Natural Matte Longwear Foundation in 39 Medium Deep Warm, against LORAC PRO Soft Focus Longwear Foundation in 20. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Rare Beauty True to Myself Natural Matte Longwear Foundation in 39 Medium Deep Warm.
Same or better
- Very close colour
- Same matte finish
- Medium rather than full coverage
- Claims a skin-like finish
- Both claim a blurring effect
- Claims transfer resistance
- Claims colour stability
- Both claim a lightweight feel
Different
- Slightly warmer undertone
- Not marketed for dry skin
Ingredients (information only, not scored)
11 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
RMS Beauty ReEvolve Natural Finish Foundation 77
Your shade $38 at Ulta Beauty · product price; shade not separately priced
Closest overall alternative
Rare Beauty True to Myself Natural Matte Longwear Foundation 39 Medium Deep Warm
Your shade $38 at Ulta Beauty
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.