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PRO Soft Focus Longwear Foundation 22 dupes and alternatives LORAC

Deep tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Iconic London Super Smoother Blurring Skin Tint Warm Deep

The equivalent shade: scored on colour, depth and undertone only.

Your shade
LORAC
22Change shade
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Iconic London
Warm Deep
Depth and undertone: Deep tan · Warm
Finish and coverage: Natural · Medium coverage
Shade match
95out of 100
Colour
91
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$35Ulta BeautyUlta Beauty
$3 less (8%)

Your shade $38 at Ulta Beauty

Closest overall alternative: Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 500 Suede (W)

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
LORAC
22Change shade
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Lancôme
500 Suede (W)
Depth and undertone: Deep tan
Finish and coverage: Matte · Medium coverage
Overall match
88out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
93
Wear (Wear & performance)
82
Skin (Skin suitability)
100
Match price
$53Ulta BeautyUlta Beauty
Costs $15 more

Your shade $38 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Ulta Beauty Collection

    Complexion Crush Foundation

    Tan To Dark Warm
    Shade match 91
    $16Ulta BeautyUlta Beauty$22 less (58%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  2. #4 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    40 Deep Neutral
    Shade match 89
    $38SephoraSephoraSame price

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Medium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: neutral peach

    Medium confidence· Digital match

    View match
  3. Shade match 93
    $46SephoraSephoraCosts $8 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/sensitive skin

    Retailer shade note: deep skin with warm/yellow undertones

    Medium confidence· Digital match

    View match
  4. Shade match 94
    $44SephoraSephoraCosts $6 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Not marketed for dry/sensitive skin

    Retailer shade note: honey

    Medium confidence· Digital match

    View match
  5. Shade match 92
    $39SephoraSephoraCosts $1 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Radiant rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    42
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for combination/normal skin · Contains listed fragrance

    Retailer shade note: deep complexion with warm golden undertone

    Medium confidence· Digital match

    View match
  6. Shade match 90
    $44SephoraSephoraCosts $6 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to LORAC PRO Soft Focus Longwear Foundation 22 (Deep tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 8.2 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 8.2 W

    • Very close colour
    • Deep tan · Warm · golden undertone

    $32

  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Butterscotch 7.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Butterscotch 7.5 Golden

    • Very close colour
    • Deep tan · Warm · golden undertone

    $31

  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    14.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 14.5 Deep

    • Looks identical
    • Deep tan · Neutral · neutral golden undertone

    $36

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Umber 9

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Umber 9

    • Very close colour
    • Deep tan · Warm · peach undertone

    $39

  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark 5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5W

    • Very close colour
    • Deep tan · Warm · golden undertone

    $31

  6. Tarte Shape Tape Full Coverage Matte Concealer

    49W tan-deep warm

    Tarte Shape Tape Full Coverage Matte Concealer, shade 49W tan-deep warm

    • Very close colour
    • Deep tan · Warm undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Iconic London Super Smoother Blurring Skin Tint in Warm Deep, against LORAC PRO Soft Focus Longwear Foundation in 22. Every attribute compared, with its share of the score.

ComparedYour shade22Closest shade matchWarm DeepScore
Shade match55% of overall95
Colour91#ac6338#a86434Very close colourColour difference 2.1 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.5
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall67
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 86/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Iconic London Super Smoother Blurring Skin Tint in Warm Deep.

Same or better

  • $3 less
  • Very close colour
  • Same warm undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Why the closest overall alternative works

Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 500 Suede (W), against LORAC PRO Soft Focus Longwear Foundation in 22. Every attribute compared, with its share of the score.

ComparedYour shade22Closest overall alternative500 Suede (W)Score
Shade match55% of overall87
Colour92#ac6338#ae5d31Very close colourColour difference 2.1 (0 is identical)
Depth97Deep tanDeep tanSameDepth difference: 1.6
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone70Warm · goldenUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveNormal, dry, combination, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 88/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 500 Suede (W).

Same or better

  • Very close colour
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Fragrance is listed in the formula

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconePowder-based, no silicone
FragranceNot listedListed (linalool)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs powder-based; silicone high vs none

Where to buy

Closest shade match

Iconic London Super Smoother Blurring Skin Tint Warm Deep

Best price
$35Ulta BeautyUlta Beauty
$3 less (8%)

Your shade $38 at Ulta Beauty

Closest overall alternative

Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 500 Suede (W)

Match price
$53Ulta BeautyUlta Beauty
Costs $15 more

Your shade $38 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.