Beautler.Your beauty butler

PRO Soft Focus Longwear Foundation 22 dupes and alternatives LORAC

Deep tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for normal skin, with medium coverage, without talc.

  • 2 matches have no skin type listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation P9

The equivalent shade: scored on colour, depth and undertone only.

Your shade
LORAC
22Change shade
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Natasha Denona
P9
Depth and undertone: Deep tan · Warm · peach
Finish and coverage: Radiant · Medium coverage
Shade match
96out of 100
Colour
94
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$52Ulta BeautyUlta Beauty
Costs $14 more

Your shade $38 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Ulta Beauty Collection Complexion Crush Foundation Tan To Dark Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
LORAC
22Change shade
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Ulta Beauty Collection
Tan To Dark Warm
Depth and undertone: Deep tan · Warm
Finish and coverage: Matte · Medium coverage
Overall match
85out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
82
Wear (Wear & performance)
60
Skin (Skin suitability)
100
Best price
$16Ulta BeautyUlta Beauty
$22 less (58%)

Your shade $38 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    40 Deep Neutral
    Shade match 89
    $38SephoraSephoraSame price

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Medium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: neutral peach

    Medium confidence· Digital match

    View match
  2. Shade match 93
    $46SephoraSephoraCosts $8 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/sensitive skin

    Retailer shade note: deep skin with warm/yellow undertones

    Medium confidence· Digital match

    View match
  3. Shade match 94
    $44SephoraSephoraCosts $6 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Not marketed for dry/sensitive skin

    Retailer shade note: honey

    Medium confidence· Digital match

    View match
  4. Shade match 96
    $53Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Very close colourSame warm undertoneClaims transfer resistance

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: deep with warm golden undertones

    Medium confidence· Digital match

    View match
  5. Shade match 90
    $44SephoraSephoraCosts $6 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to LORAC PRO Soft Focus Longwear Foundation 22 (Deep tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 8.2 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 8.2 W

    • Very close colour
    • Deep tan · Warm · golden undertone

    $32

  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Butterscotch 7.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Butterscotch 7.5 Golden

    • Very close colour
    • Deep tan · Warm · golden undertone

    $31

  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    14.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 14.5 Deep

    • Looks identical
    • Deep tan · Neutral · neutral golden undertone

    $36

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Umber 9

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Umber 9

    • Very close colour
    • Deep tan · Warm · peach undertone

    $39

  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark 5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5W

    • Very close colour
    • Deep tan · Warm · golden undertone

    $31

  6. Tarte Shape Tape Full Coverage Matte Concealer

    49W tan-deep warm

    Tarte Shape Tape Full Coverage Matte Concealer, shade 49W tan-deep warm

    • Very close colour
    • Deep tan · Warm undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in P9, against LORAC PRO Soft Focus Longwear Foundation in 22. Every attribute compared, with its share of the score.

ComparedYour shade22Closest shade matchP9Score
Shade match55% of overall96
Colour94#ac6338#a76034Very close colourColour difference 1.5 (0 is identical)
Depth97Deep tanDeep tanSameDepth difference: 2.0
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100Warm · goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared54
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity70Long-wearing18-hour wearSome differenceThe match claims 18-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 77/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in P9.

Same or better

  • Very close colour
  • Same warm undertone
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Claims not settling into lines

Different

  • Radiant finish instead of matte
  • Does not claim a lightweight feel
  • Not marketed for combination/oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs high

Why the closest overall alternative works

Ulta Beauty Collection Complexion Crush Foundation in Tan To Dark Warm, against LORAC PRO Soft Focus Longwear Foundation in 22. Every attribute compared, with its share of the score.

ComparedYour shade22Closest overall alternativeTan To Dark WarmScore
Shade match55% of overall91
Colour85#ac6338#b0622aVery close colourColour difference 3.0 (0 is identical)
Depth100Deep tanDeep tanSameDepth difference: 0.3
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 85/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Complexion Crush Foundation in Tan To Dark Warm.

Same or better

  • $22 less
  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • No long-wear claim

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation P9

Match price
$52Ulta BeautyUlta Beauty
Costs $14 more

Your shade $38 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Ulta Beauty Collection Complexion Crush Foundation Tan To Dark Warm

Best price
$16Ulta BeautyUlta Beauty
$22 less (58%)

Your shade $38 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.