PRO Soft Focus Longwear Foundation 23 dupes and alternatives LORAC
Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
Coverage
- Light0
- Medium0
- Full1
- Buildable0
Finish
- Matte1
- Natural0
- Radiant0
Skin type
- Dry0
- Normal1
- Combination1
- Oily1
- Sensitive0
Preferences
SortSort byOverall match
1 of 31 matches
Only showing matches in liquid form, without silicones.
Closest shade matchClosest overall alternative: NARS Natural Matte Longwear Foundation IGUAÇU
The equivalent shade and the most similar foundation overall.

- Overall match
- 81out of 100
- Shade (Shade match)
- 77
- Finish (Finish & visual result)
- 100
- Wear (Wear & performance)
- 68
- Skin (Skin suitability)
- 60
- Shade match
- 77out of 100
- Colour
- 75
- Depth
- 100
- Undertone
- 70
Your shade $38 at Ulta Beauty
Where to buy IGUAÇU
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to LORAC PRO Soft Focus Longwear Foundation 23 (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers

Medium Deep 3
Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Deep 3
- Very close colour
- Deep · Neutral undertone
$22

Chestnut
Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chestnut
- Close colour
- Deep · Neutral undertone
$36

520W
Rare Beauty Liquid Touch Brightening Concealer, shade 520W
- Very close colour
- Deep · Warm · golden undertone
$24
149
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 149
- Very close colour
- Deep · Warm undertone
$12.99

44.0 Deep Natural
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 44.0 Deep Natural
- Close colour
- Deep · Neutral undertone
$30

NC58
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC58
- Slight colour difference
- Deep · Neutral undertone
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
NARS Natural Matte Longwear Foundation in IGUAÇU, against LORAC PRO Soft Focus Longwear Foundation in 23. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To NARS Natural Matte Longwear Foundation in IGUAÇU.
Same or better
- Same matte finish
- Same full coverage
- Both claim a blurring effect
- Claims transfer resistance
- Both claim a lightweight feel
Different
- Small colour difference on the swatch
- Olive rather than neutral undertone
- Not marketed for dry/sensitive skin
Ingredients (information only, not scored)
7 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Where to buy IGUAÇU
Your shade $38 at Ulta Beauty
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.