PRO Soft Focus Longwear Foundation 24 dupes and alternatives LORAC
Very deep · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Coverage
Formulation
- Liquid2
- Cream0
- Powder0
- Serum0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance2
- Alcohol denat.1
- Talc2
- Silicones0
SortSort byOverall match
2 of 30 matches
Only showing matches with full coverage, cruelty-free, without coconut oil.
- 19 matches have no cruelty-free claim listed and are not shown.
Closest shade match: Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 28D
The equivalent shade: scored on colour, depth and undertone only.

- Shade match
- 92out of 100
- Colour
- 87
- Depth
- 98
- Undertone
- 100
Your shade $38 at Ulta Beauty
Where to buy 28D
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation
Every store that sells this shade · prices as last checked
Closest overall alternative: bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Deep 57 Neutral
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
- Overall match
- 84out of 100
- Shade (Shade match)
- 89
- Finish (Finish & visual result)
- 79
- Wear (Wear & performance)
- 68
- Skin (Skin suitability)
- 100
Your shade $38 at Ulta Beauty · product price; shade not separately priced
Where to buy Deep 57 Neutral
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to LORAC PRO Soft Focus Longwear Foundation 24 (Very deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
Chai
Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chai
- Very close colour
- Very deep · Warm · golden undertone
$36
C7
L'Oréal Paris True Match Radiant Serum Concealer, shade C7
- Very close colour
- Deep · Warm undertone
$16.99

6W1
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6W1
- Close colour
- Very deep · Warm undertone
$34
Coffee
7W
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7W
- Close colour
- Very deep · Warm · golden undertone
$38

4N71
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N71
- Close colour
- Very deep · Neutral · neutral golden undertone
$35
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 28D, against LORAC PRO Soft Focus Longwear Foundation in 24. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 28D.
Same or better
- Very close colour
- Same warm undertone
- Same full coverage
- Claims a skin-like finish
- Both claim a blurring effect
- Both claim a lightweight feel
Different
- Natural finish instead of matte
- Not marketed for dry/normal skin
- Contains alcohol denat.
Ingredients (information only, not scored)
11 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.
Why the closest overall alternative works
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Deep 57 Neutral, against LORAC PRO Soft Focus Longwear Foundation in 24. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Deep 57 Neutral.
Same or better
- Near-identical swatch colour
- Same matte finish
- Same full coverage
- Claims a skin-like finish
- Claims transfer resistance
- Both claim a lightweight feel
- Adds SPF 20
Different
- Neutral rather than warm undertone
- No blurring effect claimed
- Contains alcohol
Ingredients (information only, not scored)
12 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 28D
Your shade $38 at Ulta Beauty
Closest overall alternative
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Deep 57 Neutral
Your shade $38 at Ulta Beauty · product price; shade not separately priced
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.