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PRO Soft Focus Longwear Foundation 24 dupes and alternatives LORAC

Very deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for dry skin, with full coverage, without fragrance.

Closest shade matchClosest overall alternative: KimChi Chic Beauty A Really Good Foundation 135D

The equivalent shade and the most similar foundation overall.

Your shade
LORAC
24Change shade
Depth and undertone: Very deep · Warm · golden
Finish and coverage: Matte · Full coverage
The match
KimChi Chic Beauty
135D
Depth and undertone: Deep · Warm
Finish and coverage: Natural matte · Full coverage
Overall match
86out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
79
Wear (Wear & performance)
82
Skin (Skin suitability)
80
Shade match
92out of 100
Colour
88
Depth
91
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$29Ulta BeautyUlta Beauty
$9 less (24%)

Your shade $38 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 89
    $58Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Near-identical swatch colourSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNatural matte rather than matte finishDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    90
    Wear & performance
    60
    Skin suitability
    100

    Looks identical · Natural matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural matte rather than matte finish · Does not claim a lightweight feel

    Retailer shade note: deep warm with slightly neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 89
    $45Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneNo blurring effect claimedContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · No blurring effect claimed · Contains drying alcohol

    Retailer shade note: for very deep neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  3. Shade match 86
    $39SephoraSephoraCosts $1 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same full coverage

    Differences: Slightly lighterNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: tan to deep complexion with neutral peach undertone

    Medium confidence· Digital match

    View match
  4. #5 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    210 Togo
    Shade match 73
    $24Ulta BeautyUlta Beauty(product price)$14 less (37%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNo blurring effect claimed

    Score details
    Shade match
    73
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed

    Retailer shade note: for deep dark skin w/ a cool olive undertone

    Medium confidence· Digital match

    View match
  5. #6 · Maybelline

    Super Stay Lumi-Matte Foundation

    375
    Shade match 76
    $15.99Ulta BeautyUlta Beauty(product price)$22.01 less (58%)

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Slightly cooler undertoneNo blurring effect claimedContains drying alcohol

    Score details
    Shade match
    76
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed · Contains drying alcohol

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to LORAC PRO Soft Focus Longwear Foundation 24 (Very deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chai

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chai

    • Very close colour
    • Very deep · Warm · golden undertone

    $36

  2. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Very close colour
    • Deep · Warm undertone

    $16.99

  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6W1

    • Close colour
    • Very deep · Warm undertone

    $34

  4. Revlon ColorStay Skin Awaken Concealer

    Coffee

    Revlon ColorStay Skin Awaken Concealer, shade Coffee

    • Very close colour
    • Very deep

    $14.99

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7W

    • Close colour
    • Very deep · Warm · golden undertone

    $38

  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N71

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N71

    • Close colour
    • Very deep · Neutral · neutral golden undertone

    $35

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

KimChi Chic Beauty A Really Good Foundation in 135D, against LORAC PRO Soft Focus Longwear Foundation in 24. Every attribute compared, with its share of the score.

ComparedYour shade24Closest match135DScore
Shade match55% of overall92
Colour88#773f1c#7d4725Very close colourColour difference 2.5 (0 is identical)
Depth91Very deepDeepCloseDepth difference: 4.2
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish78MatteNatural matteCloseNatural matte finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveDry, normal, combination, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 86/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To KimChi Chic Beauty A Really Good Foundation in 135D.

Same or better

  • $9 less
  • Very close colour
  • Same warm undertone
  • Natural matte finish instead of matte
  • Same full coverage
  • Both claim long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Runs slightly lighter
  • No blurring effect claimed
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy 135D

Match price
$29Ulta BeautyUlta Beauty
$9 less (24%)

Your shade $38 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.