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PRO Soft Focus Longwear Foundation 24 dupes and alternatives LORAC

Very deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Makeup By Mario SurrealSkin Natural Finish Foundation 27 W

The equivalent shade and the most similar foundation overall.

Your shade
LORAC
24Change shade
Depth and undertone: Very deep · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Makeup By Mario
27 W
Depth and undertone: Very deep · Warm
Finish and coverage: Natural · Medium coverage
Overall match
88out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
67
Wear (Wear & performance)
100
Skin (Skin suitability)
60
Shade match
96out of 100
Colour
94
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
Costs $10 more

Your shade $38 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · NARS

    Light Reflecting Foundation

    Namibia
    Shade match 91
    $55SephoraSephoraCosts $17 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin

    Retailer shade note: D4 - deep with warm undertones, and a red tone

    Medium confidence· Digital match

    View match
  2. Shade match 90
    $49SephoraSephoraCosts $11 more

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for deep skin with rosy neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW47
    Shade match 94
    $39SephoraSephoraCosts $1 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: No blurring effect claimedNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for combination/dry/sensitive skin

    Retailer shade note: very deep with soft warm red undertones

    Medium confidence· Digital match

    View match
  4. #5 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    113 Brown Suede
    Shade match 86
    $9.92WalmartWalmart$28.08 less (74%)

    Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage

    Differences: Not marketed for combination/dry/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    40

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not marketed for combination/dry/sensitive skin

    Medium confidence· Digital match

    View match
  5. Shade match 89
    $45Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneNo blurring effect claimedContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · No blurring effect claimed · Contains drying alcohol

    Retailer shade note: for very deep neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  6. Shade match 92
    $47SephoraSephoraCosts $9 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishNot marketed for dry/normal skinContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for dry/normal skin · Contains drying alcohol

    Retailer shade note: ultra deep with warm undertones

    Medium confidence· Digital match

    View match
  7. Shade match 90
    $53SephoraSephoraCosts $15 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Not marketed for combination/dry skinContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    88
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Not marketed for combination/dry skin · Contains drying alcohol

    Retailer shade note: Deep with Peachy Undertones

    Medium confidence· Digital match

    View match
  8. Shade match 86
    $39SephoraSephoraCosts $1 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same full coverage

    Differences: Slightly lighterNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: tan to deep complexion with neutral peach undertone

    Medium confidence· Digital match

    View match
  9. Shade match 94
    $69SephoraSephoraCosts $31 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Not marketed for dry/oily/sensitive skin

    Retailer shade note: deep to rich warm

    Medium confidence· Digital match

    View match
  10. Shade match 93
    $40SephoraSephoraCosts $2 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishLight rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    46
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed · Not marketed for dry/oily skin

    Retailer shade note: tan to deep with warm tones

    Medium confidence· Digital match

    View match
  11. #12 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    28.5 N
    Shade match 83
    $48SephoraSephoraCosts $10 more

    Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    83
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: dark deep with neutral undertone

    Medium confidence· Digital match

    View match
  12. Shade match 90
    $56Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Same warm undertoneClaims a skin-like finishBoth claim a blurring effect

    Differences: Radiant rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    51
    Wear & performance
    85
    Skin suitability
    100

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Radiant rather than matte finish · Buildable rather than full coverage

    Retailer shade note: dark with warm gold undertones

    Medium confidence· Digital match

    View match
  13. Shade match 90
    $56Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Slightly lighterRadiant rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    51
    Wear & performance
    85
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Radiant rather than matte finish · Buildable rather than full coverage

    Retailer shade note: deep with warm gold undertones

    Medium confidence· Digital match

    View match
  14. Shade match 92
    $44SephoraSephoraCosts $6 more

    Matches: Very close colourSame warm undertoneBoth claim long-wearing

    Differences: Slightly lighterNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    92
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to LORAC PRO Soft Focus Longwear Foundation 24 (Very deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chai

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chai

    • Very close colour
    • Very deep · Warm · golden undertone

    $36

  2. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Very close colour
    • Deep · Warm undertone

    $16.99

  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6W1

    • Close colour
    • Very deep · Warm undertone

    $34

  4. Revlon ColorStay Skin Awaken Concealer

    Coffee

    Revlon ColorStay Skin Awaken Concealer, shade Coffee

    • Very close colour
    • Very deep

    $14.99

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7W

    • Close colour
    • Very deep · Warm · golden undertone

    $38

  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N71

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N71

    • Close colour
    • Very deep · Neutral · neutral golden undertone

    $35

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Makeup By Mario SurrealSkin Natural Finish Foundation in 27 W, against LORAC PRO Soft Focus Longwear Foundation in 24. Every attribute compared, with its share of the score.

ComparedYour shade24Closest match27 WScore
Shade match55% of overall96
Colour94#773f1c#754123Very close colourColour difference 1.6 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.4
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall67
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 88/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Makeup By Mario SurrealSkin Natural Finish Foundation in 27 W.

Same or better

  • Very close colour
  • Same warm undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • Not marketed for dry/sensitive skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy 27 W

Best price
$48SephoraSephora
Costs $10 more

Your shade $38 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.