Very deep · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Finish
Avoid an ingredient
7 of 30 matches
Only showing matches with full coverage, in liquid form.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $38 at Ulta Beauty
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $38 at Ulta Beauty · product price; shade not separately priced
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Walmart$28.08 less (74%)Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage
Differences: Not marketed for combination/dry/sensitive skin
Close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Not marketed for combination/dry/sensitive skin
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)Costs $7 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneNo blurring effect claimedContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone · No blurring effect claimed · Contains drying alcohol
Retailer shade note: for very deep neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautySephoraCosts $9 moreMatches: Very close colourSame warm undertoneSame full coverage
Differences: Natural rather than matte finishNot marketed for dry/normal skinContains drying alcohol
Very close colour · Natural · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for dry/normal skin · Contains drying alcohol
Retailer shade note: ultra deep with warm undertones
Medium confidence· Digital match
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraSephoraCosts $15 moreMatches: Same warm undertoneSame matte finishSame full coverage
Differences: Not marketed for combination/dry skinContains drying alcohol
Close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Not marketed for combination/dry skin · Contains drying alcohol
Retailer shade note: Deep with Peachy Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sSephoraCosts $1 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same full coverage
Differences: Slightly lighterNatural rather than matte finishNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: tan to deep complexion with neutral peach undertone
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyThe closest shade to LORAC PRO Soft Focus Longwear Foundation 24 (Very deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Chai
$36
C7
$16.99
6W1
$34
Coffee
7W
$38
4N71
$35
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW47, against LORAC PRO Soft Focus Longwear Foundation in 24. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW47.
14 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.
KimChi Chic Beauty A Really Good Foundation in 135D, against LORAC PRO Soft Focus Longwear Foundation in 24. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To KimChi Chic Beauty A Really Good Foundation in 135D.
14 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW47
SephoraYour shade $38 at Ulta Beauty
KimChi Chic Beauty A Really Good Foundation 135D
Ulta BeautyYour shade $38 at Ulta Beauty · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
