Beautler.Your beauty butler

PRO Soft Focus Longwear Foundation 25 dupes and alternatives LORAC

Very deep · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Formulation

  • Liquid0
  • Cream0
  • Stick0
  • Powder0
  • Cushion0
  • Serum0
  • Balm0

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

1 of 31

Only showing matches made for dry skin, with medium coverage, without coconut oil or silicones.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Deep 35 Warm

The equivalent shade and the most similar foundation overall.

Your shade
LORAC
25Change shade
Depth and undertone: Very deep · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Smashbox
Deep 35 Warm
Depth and undertone: Very deep · Warm
Finish and coverage: Natural · Medium coverage
Overall match
76out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
67
Wear (Wear & performance)
68
Skin (Skin suitability)
100
Shade match
80out of 100
Colour
76
Depth
89
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$41Ulta BeautyUlta Beauty
Costs $3 more

Your shade $38 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to LORAC PRO Soft Focus Longwear Foundation 25 (Very deep · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Deep 1

    • Close colour
    • Very deep · Warm · golden undertone

    $22

    SephoraView at Sephora
  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N71

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N71

    • Close colour
    • Very deep · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  3. Revlon ColorStay Skin Awaken Concealer

    Coffee

    Revlon ColorStay Skin Awaken Concealer, shade Coffee

    • Slight colour difference
    • Very deep

    $14.99

    Ulta BeautyView at Ulta Beauty
  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC60

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC60

    • Slight colour difference
    • Very deep · Neutral undertone

    $30

    SephoraView at Sephora
  5. CoverGirl TruBlend Undercover Concealer

    Cappuccino

    CoverGirl TruBlend Undercover Concealer, shade Cappuccino

    • Slight colour difference
    • Deep · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chai

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chai

    • Slight colour difference
    • Very deep · Warm · golden undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Deep 35 Warm, against LORAC PRO Soft Focus Longwear Foundation in 25. Every attribute compared, with its share of the score.

ComparedYour shade25Closest matchDeep 35 WarmScore
Shade match55% of overall80
Colour76#6c471d#653e1dClose colourColour difference 4.1 (0 is identical)
Depth89Very deepVery deepSameDepth difference: 4.8
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall67
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 76/100Shade match 80/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Deep 35 Warm.

Same or better

  • Similar undertone (warm vs neutral)
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Natural finish instead of matte

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs none
View full match

Where to buy Deep 35 Warm

Match price
$41Ulta BeautyUlta Beauty
Costs $3 more

Your shade $38 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.