PRO Soft Focus Longwear Foundation 25 dupes and alternatives LORAC
4.0 (122)·Very deep · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Similar undertone (warm vs neutral)· Same matte finish· Both claim a blurring effect
Differences: Noticeably different swatch colour· Medium rather than full coverage· Does not claim a lightweight feel
Score details
Shade match
72
Finish & visual result
93
Wear & performance
80
Skin suitability
60
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Retailer shade note: deeper skin with warm, golden undertones
Matches: Same neutral undertone· Both claim a blurring effect· Both claim long-wearing
Differences: Slightly lighter· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
75
Finish & visual result
73
Wear & performance
100
Skin suitability
60
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for tan to deep skin with neutral undertones
Matches: Similar undertone (warm vs neutral)· Both claim a blurring effect· Both claim long-wearing
Differences: Natural rather than matte finish· Medium rather than full coverage· Not marketed for oily/sensitive skin
Score details
Shade match
74
Finish & visual result
73
Wear & performance
100
Skin suitability
60
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for tan to deep skin with warm undertones
Matches: Both claim a blurring effect· Both claim long-wearing· Both claim a lightweight feel
Differences: Olive rather than neutral undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
71
Finish & visual result
73
Wear & performance
100
Skin suitability
60
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Olive rather than neutral undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for tan to deep skin with warm olive undertones
$24Ulta Beauty(product price)$14 less (37%)3.9 (396)
Matches: Same neutral undertone· Both claim long-wearing
Differences: Radiant rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
86
Finish & visual result
43
Wear & performance
80
Skin suitability
100
Close colour · Radiant · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Matches: Similar undertone (warm vs neutral)· Claims a skin-like finish· Claims not settling into lines
Differences: Natural rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
87
Finish & visual result
58
Wear & performance
68
Skin suitability
20
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for combination/dry/normal/oily skin
The closest shade to LORAC PRO Soft Focus Longwear Foundation 25 (Very deep · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Urban Decay Hydromaniac Hydrating Dewy Foundation in 80, against LORAC PRO Soft Focus Longwear Foundation in 25. Every attribute compared, with its share of the score.
ComparedYour shade25Closest match80How they compareScore
Shade match55% of overall89
Colour60%89#6c471d#714b27Very close colourColour difference 2.4 (0 is identical)
Overall match 80/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $20 more
