Very deep · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Preferences
10 of 31 matches
Only showing matches with a matte finish, without talc or alcohol denat.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $38 at Ulta Beauty · product price; shade not separately priced
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
WalmartYour shade $38 at Ulta Beauty
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $4.50 moreMatches: Same neutral undertoneSame matte finishSame full coverage
No material differences in the data we have.
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Retailer shade note: for very deep skin with neutral undertones
Medium confidence· Digital match
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$42.50View at Ulta BeautyUlta Beauty(product price)$23.50 less (62%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Slightly deeperDoes not claim a lightweight feel
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Does not claim a lightweight feel
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Walmart$13.48View at Walmart
Target$13.69View at TargetUlta Beautyfrom $14.50 · product priceView at Ulta Beauty
SephoraCosts $20 moreMatches: Same neutral undertoneSame matte finishBoth claim long-wearing
Differences: Medium rather than full coverageNo blurring effect claimedNot marketed for dry/sensitive skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: Deep, neutral warm undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Similar undertone (warm vs neutral)Same matte finishBoth claim a blurring effect
Differences: Noticeably different swatch colourMedium rather than full coverageDoes not claim a lightweight feel
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Retailer shade note: deeper skin with warm, golden undertones
Medium confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta Beauty
Macy's$40View at Macy'sUlta Beauty(product price)$13 less (34%)Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage
Differences: Slightly lighterNo blurring effect claimedContains listed fragrance
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly lighter · No blurring effect claimed · Contains listed fragrance
Retailer shade note: deep with warm undertone
Medium confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$30 less (79%)Matches: Same matte finishSame full coverage
Differences: Slightly lighterOlive rather than neutral undertoneNo blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly lighter · Olive rather than neutral undertone · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
Retailer shade note: dark or deep skin tones with an olive undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $4 moreMatches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Noticeably different swatch colourSlightly lighterOlive rather than neutral undertone
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Olive rather than neutral undertone · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: tan to deep skin with very warm, golden or olive undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Similar undertone (warm vs neutral)Same matte finishSame full coverage
Differences: Slightly lighterNo long-wear claimDoes not claim a lightweight feel
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly lighter · No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/normal/sensitive skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sThe closest shade to LORAC PRO Soft Focus Longwear Foundation 25 (Very deep · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Very Deep 1
$22
4N71
$35
Coffee
NC60
$30
Cappuccino
$12.99
Chai
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F14.9NC, against LORAC PRO Soft Focus Longwear Foundation in 25. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F14.9NC.
12 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
L'Oréal Paris Infallible Pro-Matte Foundation in 113 Brown Suede, against LORAC PRO Soft Focus Longwear Foundation in 25. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris Infallible Pro-Matte Foundation in 113 Brown Suede.
2 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F14.9NC
Ulta BeautyYour shade $38 at Ulta Beauty · product price; shade not separately priced
L'Oréal Paris Infallible Pro-Matte Foundation 113 Brown Suede
WalmartYour shade $38 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
