Very deep · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
15 of 31 matches
Only showing matches with full coverage, without talc.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $38 at Ulta Beauty · product price; shade not separately priced
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $38 at Ulta Beauty · product price; shade not separately priced
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Walmart$28.08 less (74%)Matches: Same neutral undertoneSame matte finishSame full coverage
Differences: Not marketed for combination/dry/sensitive skin
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Not marketed for combination/dry/sensitive skin
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Ulta BeautyCosts $4.50 moreMatches: Same neutral undertoneSame matte finishSame full coverage
No material differences in the data we have.
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Retailer shade note: for very deep skin with neutral undertones
Medium confidence· Digital match
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$42.50View at Ulta BeautyUlta Beauty(product price)$23.50 less (62%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Slightly deeperDoes not claim a lightweight feel
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Does not claim a lightweight feel
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Walmart$13.48View at Walmart
Target$13.69View at TargetUlta Beautyfrom $14.50 · product priceView at Ulta BeautyUlta Beauty(product price)$22.01 less (58%)Matches: Same neutral undertoneSame matte finishSame full coverage
Differences: No blurring effect claimedContains drying alcohol
Close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: No blurring effect claimed · Contains drying alcohol
Retailer shade note: neutral cool undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
CVS$16.99View at CVS
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $7 moreMatches: Very close colourSame full coverageClaims transfer resistance
Differences: Olive rather than neutral undertoneNatural rather than matte finishNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Olive rather than neutral undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel
Retailer shade note: level-one dark with an olive undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)$13 less (34%)Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage
Differences: Slightly lighterNo blurring effect claimedContains listed fragrance
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly lighter · No blurring effect claimed · Contains listed fragrance
Retailer shade note: deep with warm undertone
Medium confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$30 less (79%)Matches: Same matte finishSame full coverage
Differences: Slightly lighterOlive rather than neutral undertoneNo blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly lighter · Olive rather than neutral undertone · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
Retailer shade note: dark or deep skin tones with an olive undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $4 moreMatches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Noticeably different swatch colourSlightly lighterOlive rather than neutral undertone
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Olive rather than neutral undertone · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: tan to deep skin with very warm, golden or olive undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $7 moreMatches: Similar undertone (warm vs neutral)Same full coverageClaims transfer resistance
Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim a lightweight feel
Close colour · Natural · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel
Retailer shade note: level-three dark with a warm undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautyUlta BeautyCosts $4 moreMatches: Similar undertone (warm vs neutral)Same full coverageBoth claim a blurring effect
Differences: Slightly deeperNatural rather than matte finishNot marketed for dry/normal/sensitive skin
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Not marketed for dry/normal/sensitive skin
Retailer shade note: for deep skin with warm golden undertones
Medium confidence· Digital match
KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyUlta BeautyCosts $4 moreMatches: Same neutral undertoneSame full coverageBoth claim a blurring effect
Differences: Noticeably different swatch colourNatural rather than matte finishNot marketed for dry/normal/sensitive skin
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Noticeably different swatch colour · Natural rather than matte finish · Not marketed for dry/normal/sensitive skin
Retailer shade note: for very deep skin with golden neutral undertones
Medium confidence· Digital match
KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta Beauty
SephoraCosts $9 moreMatches: Same neutral undertoneSame full coverageClaims a skin-like finish
Differences: Noticeably different swatch colourSlightly lighterNatural rather than matte finish
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · Not marketed for dry/normal skin · Contains drying alcohol
Retailer shade note: ultra deep with neutral-warm undertones
Medium confidence· Digital match
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraSephoraCosts $1 moreMatches: Similar undertone (warm vs neutral)Same matte finishSame full coverage
Differences: Slightly lighterNo long-wear claimDoes not claim a lightweight feel
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly lighter · No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/normal/sensitive skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sShowing 12 of 13 matches
The closest shade to LORAC PRO Soft Focus Longwear Foundation 25 (Very deep · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Very Deep 1
$22
4N71
$35
Coffee
NC60
$30
Cappuccino
$12.99
Chai
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F14.9NC, against LORAC PRO Soft Focus Longwear Foundation in 25. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F14.9NC.
12 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
TIRTIR Mask Fit AI Filter Cushion in 45W CHESTNUT, against LORAC PRO Soft Focus Longwear Foundation in 25. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To TIRTIR Mask Fit AI Filter Cushion in 45W CHESTNUT.
12 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F14.9NC
Ulta BeautyYour shade $38 at Ulta Beauty · product price; shade not separately priced
TIRTIR Mask Fit AI Filter Cushion 45W CHESTNUT
Ulta BeautyYour shade $38 at Ulta Beauty · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
