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PRO Soft Focus Longwear Foundation 25 dupes and alternatives LORAC

Very deep · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

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Fragrance-free3No drying alcohol5Vegan2Cruelty-free2Oil-free0With SPF1Mineral1

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Only showing matches made for oily skin, with medium coverage, without talc.

  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Juvia's Place I am Magic Natural Radiance Foundation 230 Malawi

The equivalent shade: scored on colour, depth and undertone only.

Your shade
LORAC
25Change shade
Depth and undertone: Very deep · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Juvia's Place
230 Malawi
Depth and undertone: Very deep · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
Shade match
86out of 100
Colour
77
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
$14 less (37%)

Your shade $38 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Neutral Warm Walnut (NW-092)

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
LORAC
25Change shade
Depth and undertone: Very deep · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Bobbi Brown
Neutral Warm Walnut (NW-092)
Depth and undertone: Very deep · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
Overall match
79out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
81
Wear (Wear & performance)
72
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$58SephoraSephora
Costs $20 more

Your shade $38 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Amazonian Clay Blurring Powder Foundation

    58S Rich Sand
    Shade match 72
    $40SephoraSephoraCosts $2 more

    Matches: Similar undertone (warm vs neutral)Same matte finishBoth claim a blurring effect

    Differences: Noticeably different swatch colourMedium rather than full coverageDoes not claim a lightweight feel

    Score details
    Shade match
    72
    Finish & visual result
    93
    Wear & performance
    80
    Skin suitability
    60

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Retailer shade note: deeper skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  2. #4 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Deep 35 Warm
    Shade match 80
    $41Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Similar undertone (warm vs neutral)Claims a skin-like finishBoth claim a blurring effect

    Differences: Slightly deeperNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: deep warm

    Medium confidence· Digital match

    View match
  3. #5 · Hourglass

    Ambient Soft Glow Foundation

    15.5
    Shade match 71
    $60SephoraSephoraCosts $22 more

    Matches: Same neutral undertoneBoth claim a blurring effectBoth claim long-wearing

    Differences: Noticeably different swatch colourNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    71
    Finish & visual result
    73
    Wear & performance
    82
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to LORAC PRO Soft Focus Longwear Foundation 25 (Very deep · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Deep 1

    • Close colour
    • Very deep · Warm · golden undertone

    $22

    SephoraView at Sephora
  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N71

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N71

    • Close colour
    • Very deep · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  3. Revlon ColorStay Skin Awaken Concealer

    Coffee

    Revlon ColorStay Skin Awaken Concealer, shade Coffee

    • Slight colour difference
    • Very deep

    $14.99

    Ulta BeautyView at Ulta Beauty
  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC60

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC60

    • Slight colour difference
    • Very deep · Neutral undertone

    $30

    SephoraView at Sephora
  5. CoverGirl TruBlend Undercover Concealer

    Cappuccino

    CoverGirl TruBlend Undercover Concealer, shade Cappuccino

    • Slight colour difference
    • Deep · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chai

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chai

    • Slight colour difference
    • Very deep · Warm · golden undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Juvia's Place I am Magic Natural Radiance Foundation in 230 Malawi, against LORAC PRO Soft Focus Longwear Foundation in 25. Every attribute compared, with its share of the score.

ComparedYour shade25Closest shade match230 MalawiScore
Shade match55% of overall86
Colour77#6c471d#794719Close colourColour difference 4.0 (0 is identical)
Depth96Very deepVery deepSameDepth difference: 2.5
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared43
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 75/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Natural Radiance Foundation in 230 Malawi.

Same or better

  • $14 less
  • Same neutral undertone
  • Medium rather than full coverage
  • Both claim long-wearing

Different

  • Small colour difference on the swatch
  • Radiant finish instead of matte
  • No blurring effect claimed
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Neutral Warm Walnut (NW-092), against LORAC PRO Soft Focus Longwear Foundation in 25. Every attribute compared, with its share of the score.

ComparedYour shade25Closest overall alternativeNeutral Warm Walnut (NW-092)Score
Shade match55% of overall82
Colour70#6c471d#784212Close colourColour difference 5.0 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.5
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared72
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 79/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Neutral Warm Walnut (NW-092).

Same or better

  • Same neutral undertone
  • Same matte finish
  • Medium rather than full coverage
  • Both claim long-wearing
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel
  • Adds SPF 15

Different

  • Small colour difference on the swatch
  • No blurring effect claimed
  • Not marketed for dry/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

16 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeOil-based, high silicone
FragranceNot listedListed (linalool)
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapSilicone-based vs oil-based; silicone high vs high
View full match

Where to buy

Closest shade match

Juvia's Place I am Magic Natural Radiance Foundation 230 Malawi

Match price
$24Ulta BeautyUlta Beauty
$14 less (37%)

Your shade $38 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Neutral Warm Walnut (NW-092)

Best price
$58SephoraSephora
Costs $20 more

Your shade $38 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.