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PRO Soft Focus Longwear Foundation 25 dupes and alternatives LORAC

Very deep · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for normal skin, with full coverage.

Closest shade matchClosest overall alternative: L.A. Girl Pro.Matte Foundation Cappucino

The equivalent shade and the most similar foundation overall.

Your shade
LORAC
25Change shade
Depth and undertone: Very deep · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
L.A. Girl
Cappucino
Depth and undertone: Very deep · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
85out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
89
Wear (Wear & performance)
80
Skin (Skin suitability)
60
Shade match
87out of 100
Colour
79
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$9.49CVSCVS
$28.51 less (75%)

Your shade $38 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · TIRTIR

    Mask Fit AI Filter Cushion

    45W CHESTNUT
    Shade match 79
    $25Ulta BeautyUlta Beauty(product price)$13 less (34%)

    Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage

    Differences: Contains listed fragranceContains drying alcohol

    Score details
    Shade match
    79
    Finish & visual result
    88
    Wear & performance
    82
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Contains listed fragrance · Contains drying alcohol

    Retailer shade note: deep with warm undertone

    Medium confidence· Digital match

    View match
  2. #3 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    113 Brown Suede
    Shade match 80
    $9.92WalmartWalmart$28.08 less (74%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Not marketed for combination/dry/sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    40

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not marketed for combination/dry/sensitive skin

    Medium confidence· Digital match

    View match
  3. Shade match 74
    $42.50Ulta BeautyUlta BeautyCosts $4.50 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    74
    Finish & visual result
    88
    Wear & performance
    82
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Retailer shade note: for very deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 69
    $14.50Ulta BeautyUlta Beauty(product price)$23.50 less (62%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly deeperDoes not claim a lightweight feel

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  5. Shade match 84
    $8Ulta BeautyUlta Beauty(product price)$30 less (79%)

    Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage

    Differences: Slightly lighterNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly lighter · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: dark or deep skin tones with a warm red undertone

    Medium confidence· Digital match

    View match
  6. #7 · Juvia's Place

    I Am My Skin Hydra-Tint Foundation Stick

    4 Zambia
    Shade match 72
    $20Ulta BeautyUlta Beauty(product price)$18 less (47%)

    Matches: Same full coverageBoth claim a blurring effectBoth claim long-wearing

    Differences: Slightly cooler undertoneNatural rather than matte finishNot marketed for dry/oily/sensitive skin

    Score details
    Shade match
    72
    Finish & visual result
    81
    Wear & performance
    100
    Skin suitability
    40

    Close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Natural rather than matte finish · Not marketed for dry/oily/sensitive skin

    Retailer shade note: a deep chocolate with red undertones

    Medium confidence· Digital match

    View match
  7. #8 · Maybelline

    Super Stay Lumi-Matte Foundation

    375
    Shade match 72
    $15.99Ulta BeautyUlta Beauty(product price)$22.01 less (58%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: No blurring effect claimedContains drying alcohol

    Score details
    Shade match
    72
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: No blurring effect claimed · Contains drying alcohol

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match
  8. Shade match 84
    $45Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Olive rather than neutral undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    49
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: level-one dark with an olive undertone

    Medium confidence· Digital match

    View match
  9. #10 · TIRTIR

    Mask Fit Red Cushion

    45W CHESTNUT
    Shade match 71
    $25Ulta BeautyUlta Beauty(product price)$13 less (34%)

    Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage

    Differences: Slightly lighterNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    71
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly lighter · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: deep with warm undertone

    Medium confidence· Digital match

    View match
  10. Shade match 77
    $8Ulta BeautyUlta Beauty(product price)$30 less (79%)

    Matches: Same matte finishSame full coverage

    Differences: Slightly lighterOlive rather than neutral undertoneNo blurring effect claimed

    Score details
    Shade match
    77
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly lighter · Olive rather than neutral undertone · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: dark or deep skin tones with an olive undertone

    Medium confidence· Digital match

    View match
  11. #12 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    48G Tan-Deep Golden
    Shade match 68
    $42Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Noticeably different swatch colourSlightly lighterOlive rather than neutral undertone

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Olive rather than neutral undertone · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: tan to deep skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  12. Shade match 82
    $45Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Similar undertone (warm vs neutral)Same full coverageClaims transfer resistance

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    82
    Finish & visual result
    70
    Wear & performance
    49
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: level-three dark with a warm undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to LORAC PRO Soft Focus Longwear Foundation 25 (Very deep · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Deep 1

    • Close colour
    • Very deep · Warm · golden undertone

    $22

  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N71

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N71

    • Close colour
    • Very deep · Neutral · neutral golden undertone

    $35

  3. Revlon ColorStay Skin Awaken Concealer

    Coffee

    Revlon ColorStay Skin Awaken Concealer, shade Coffee

    • Slight colour difference
    • Very deep

    $14.99

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC60

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC60

    • Slight colour difference
    • Very deep · Neutral undertone

    $30

  5. CoverGirl TruBlend Undercover Concealer

    Cappuccino

    CoverGirl TruBlend Undercover Concealer, shade Cappuccino

    • Slight colour difference
    • Deep · Neutral undertone

    $12.99

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chai

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chai

    • Slight colour difference
    • Very deep · Warm · golden undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L.A. Girl Pro.Matte Foundation in Cappucino, against LORAC PRO Soft Focus Longwear Foundation in 25. Every attribute compared, with its share of the score.

ComparedYour shade25Closest matchCappucinoScore
Shade match55% of overall87
Colour79#6c471d#6d4424Close colourColour difference 3.8 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.8
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveCombination, normal, oilyBoth marketed for combination/​normal/​oily skin
Overall match 85/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L.A. Girl Pro.Matte Foundation in Cappucino.

Same or better

  • $28.51 less
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Both claim long-wearing

Different

  • Small colour difference on the swatch
  • No blurring effect claimed
  • Does not claim a lightweight feel
  • Not marketed for dry/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy Cappucino

Best price
$9.49CVSCVS
$28.51 less (75%)

Your shade $38 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.