Light medium
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
21 of 30 matches
Only showing matches with medium coverage, without talc.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $18.99 at Ulta Beauty
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
WalmartYour shade $18.99 at Ulta Beauty
Maybelline Instant Age Rewind Eraser Treatment Foundation
Every store that sells this shade · prices as last checked
Walmart$12.98View at Walmart
Walgreens$17.99View at WalgreensRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Walmart$6.01 less (32%)Matches: Very close colourSame natural finishSame medium coverage
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Medium confidence· Digital match
Maybelline Instant Age Rewind Eraser Treatment Foundation
Every store that sells this shade · prices as last checked
Walmart$12.98View at WalmartWalgreens$17.99View at WalgreensSephoraCosts $20.51 moreMatches: Very close colourSame natural finishSame medium coverage
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Retailer shade note: warm undertone golden
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at Sephora
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautySephoraCosts $15.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: No SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No SPF
Retailer shade note: peach undertone
Medium confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraSephoraCosts $19.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Not marketed for sensitive skinNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Not marketed for sensitive skin · No SPF
Retailer shade note: very fair (warm)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephoraCosts $15.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly lighterNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · No SPF
Retailer shade note: neutral undertone
Medium confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34 · low stockView at SephoraSephoraCosts $15.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: No SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No SPF
Retailer shade note: peach undertone
Medium confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty(product price)Costs $20.51 moreMatches: Very close colourSame medium coverageBoth claim not settling into lines
Differences: Matte rather than natural finishNot marketed for sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for sensitive skin
Retailer shade note: light/medium skin w/ golden undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautySephoraCosts $15.01 moreMatches: Same natural finishSame medium coverageClaims a skin-like finish
Differences: Slightly deeperNo SPF
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · No SPF
Retailer shade note: golden undertone
Medium confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty(product price)$10.99 less (58%)Matches: Same natural finishSame medium coverageClaims long-wearing
Differences: Not marketed for sensitive skinNo SPF
Close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Not marketed for sensitive skin · No SPF
Retailer shade note: light with warm undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Target$8View at TargetWalmart$8View at WalmartUlta Beautyfrom $8 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonSephoraCosts $50.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Does not claim not settling into linesNot marketed for sensitive skinNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for sensitive skin · No SPF
Retailer shade note: medium to tan olive
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraUlta Beauty(product price)Costs $40.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Does not claim not settling into linesDoes not claim a lightweight feelNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
Retailer shade note: medium honey with cool undertones
Medium confidence· Digital match
RMS Beauty ReEvolve Natural Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $59 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $22.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: No SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: No SPF
Retailer shade note: light warm
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $30.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Does not claim not settling into linesNot marketed for sensitive skinContains listed fragrance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: for light to medium skin with neutral undertones
Medium confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $30.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Does not claim not settling into linesNot marketed for sensitive skinContains listed fragrance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: for light to medium skin with warm olive undertones
Medium confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $50.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Does not claim not settling into linesNot marketed for sensitive skinNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for sensitive skin · No SPF
Retailer shade note: medium warm
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraSephoraCosts $5.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Does not claim not settling into linesNot marketed for sensitive skinNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for sensitive skin · No SPF
Retailer shade note: medium with olive undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $30.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Does not claim not settling into linesNot marketed for sensitive skinContains listed fragrance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: for light to medium skin with warm undertones
Medium confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)Costs $6.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Does not claim not settling into linesNot marketed for sensitive skinNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for sensitive skin · No SPF
Retailer shade note: medium with warm yellow undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $36.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Does not claim not settling into linesNot marketed for sensitive skinNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for sensitive skin · No SPF
Retailer shade note: M3 - medium with warm undertones, and a yellow tone
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sShowing 12 of 19 matches
The closest shade to L'Oréal Paris Age Perfect Radiant Serum Foundation 90 Caramel Beige (Light medium) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Medium 3
$22
260N
$24
Granola 4.5 Golden
$31
Medium Warm
$8
310
$30
470 Suede C
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 222W Dune, against L'Oréal Paris Age Perfect Radiant Serum Foundation in 90 Caramel Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 222W Dune.
7 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Maybelline Instant Age Rewind Eraser Treatment Foundation in 210, against L'Oréal Paris Age Perfect Radiant Serum Foundation in 90 Caramel Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Instant Age Rewind Eraser Treatment Foundation in 210.
7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation 222W Dune
SephoraYour shade $18.99 at Ulta Beauty
Maybelline Instant Age Rewind Eraser Treatment Foundation 210
WalmartYour shade $18.99 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
