Infallible Cushion Foundation 370 Cool dupes and alternatives L'Oréal Paris
Deep tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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2 of 31 matches
Only showing matches in liquid form, mineral-based, without talc.
- 6 matches have no formulation listed and are not shown.
Closest shade match: ILIA Super Serum Skin Tint SPF 40 Pavones ST16
The equivalent shade: scored on colour, depth and undertone only.
370 CoolChange shade

- Shade match
- 90out of 100
- Colour
- 83
- Depth
- 99
- Undertone
- 100
Your shade $19.99 at Ulta Beauty
Where to buy Pavones ST16
ILIA Super Serum Skin Tint SPF 40
Every store that sells this shade · prices as last checked
Closest overall alternative: Tarte Face Tape Full Coverage Foundation 53N Deep Neutral
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
370 CoolChange shade
- Overall match
- 74out of 100
- Shade (Shade match)
- 75
- Finish (Finish & visual result)
- 82
- Wear (Wear & performance)
- 63
- Skin (Skin suitability)
- 60
Your shade $19.99 at Ulta Beauty
Where to buy 53N Deep Neutral
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to L'Oréal Paris Infallible Cushion Foundation 370 Cool (Deep tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
420 Cocoa
L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 420 Cocoa
- Nearest in this range
- Deep
$15.99
Closest concealers
Velvet 10.5
Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Velvet 10.5
- Close colour
- Deep tan · Cool · rosy undertone
$39
159
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 159
- Very close colour
- Deep · Neutral · neutral pink undertone
$12.99
15.5 Deep
Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 15.5 Deep
- Close colour
- Deep · Neutral undertone
$36

490C
Rare Beauty Liquid Touch Brightening Concealer, shade 490C
- Slight colour difference
- Deep tan · Cool undertone
$24

Honeycomb 7.7 Red
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Honeycomb 7.7 Red
- Slight colour difference
- Deep tan · Cool undertone
$31
5C1
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 5C1
- Slight colour difference
- Deep · Cool undertone
$34
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
ILIA Super Serum Skin Tint SPF 40 in Pavones ST16, against L'Oréal Paris Infallible Cushion Foundation in 370 Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To ILIA Super Serum Skin Tint SPF 40 in Pavones ST16.
Same or better
- Same cool undertone
- Light rather than buildable coverage
- Both claim a blurring effect
- Adds SPF 40
Different
- Small colour difference on the swatch
- Radiant finish instead of matte
- No skin-like finish claimed
- No long-wear claim
- Does not claim transfer resistance
- Does not claim a lightweight feel
- Not marketed for combination/oily skin
Ingredients (information only, not scored)
3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Why the closest overall alternative works
Tarte Face Tape Full Coverage Foundation in 53N Deep Neutral, against L'Oréal Paris Infallible Cushion Foundation in 370 Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Tarte Face Tape Full Coverage Foundation in 53N Deep Neutral.
Same or better
- Same cool undertone
- Same matte finish
- Full rather than buildable coverage
- Both claim a blurring effect
- Both claim transfer resistance
- Claims not settling into lines
- Both claim a lightweight feel
Different
- Visible colour difference
- No skin-like finish claimed
- Not marketed for dry/sensitive skin
- Fragrance is listed in the formula
Ingredients (information only, not scored)
12 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
ILIA Super Serum Skin Tint SPF 40 Pavones ST16
Your shade $19.99 at Ulta Beauty
Closest overall alternative
Tarte Face Tape Full Coverage Foundation 53N Deep Neutral
Your shade $19.99 at Ulta Beauty
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.