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Infallible Cushion Foundation 370 Cool dupes and alternatives L'Oréal Paris

Deep tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: ILIA Super Serum Skin Tint SPF 40 Pavones ST16

The equivalent shade: scored on colour, depth and undertone only.

Your shade
L'Oréal Paris
370 CoolChange shade
Depth and undertone: Deep tan · Cool
Finish and coverage: Matte · Buildable coverage
The match
ILIA
Pavones ST16
Depth and undertone: Deep tan · Cool
Finish and coverage: Radiant · Light coverage
Shade match
90out of 100
Colour
83
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
Costs $28.01 more

Your shade $19.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Tarte Face Tape Full Coverage Foundation 53N Deep Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
L'Oréal Paris
370 CoolChange shade
Depth and undertone: Deep tan · Cool
Finish and coverage: Matte · Buildable coverage
The match
Tarte
53N Deep Neutral
Depth and undertone: Deep tan · Cool
Finish and coverage: Matte · Full coverage
Overall match
74out of 100
Shade (Shade match)
75
Finish (Finish & visual result)
82
Wear (Wear & performance)
63
Skin (Skin suitability)
60
Best price
$42SephoraSephora
Costs $22.01 more

Your shade $19.99 at Ulta Beauty

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to L'Oréal Paris Infallible Cushion Foundation 370 Cool (Deep tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    420 Cocoa

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 420 Cocoa

    • Nearest in this range
    • Deep

    $15.99

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Velvet 10.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Velvet 10.5

    • Close colour
    • Deep tan · Cool · rosy undertone

    $39

  2. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    159

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 159

    • Very close colour
    • Deep · Neutral · neutral pink undertone

    $12.99

  3. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    15.5 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 15.5 Deep

    • Close colour
    • Deep · Neutral undertone

    $36

  4. Rare Beauty Liquid Touch Brightening Concealer

    490C

    Rare Beauty Liquid Touch Brightening Concealer, shade 490C

    • Slight colour difference
    • Deep tan · Cool undertone

    $24

  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Honeycomb 7.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Honeycomb 7.7 Red

    • Slight colour difference
    • Deep tan · Cool undertone

    $31

  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    5C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 5C1

    • Slight colour difference
    • Deep · Cool undertone

    $34

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ILIA Super Serum Skin Tint SPF 40 in Pavones ST16, against L'Oréal Paris Infallible Cushion Foundation in 370 Cool. Every attribute compared, with its share of the score.

ComparedYour shade370 CoolClosest shade matchPavones ST16Score
Shade match55% of overall90
Colour83#b55634#aa5b36Close colourColour difference 3.3 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.8
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall51
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80BuildableLightCloseLight coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 71/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Super Serum Skin Tint SPF 40 in Pavones ST16.

Same or better

  • Same cool undertone
  • Light rather than buildable coverage
  • Both claim a blurring effect
  • Adds SPF 40

Different

  • Small colour difference on the swatch
  • Radiant finish instead of matte
  • No skin-like finish claimed
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim a lightweight feel
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 40
OverlapWater-based vs oil-based; silicone high vs none

Why the closest overall alternative works

Tarte Face Tape Full Coverage Foundation in 53N Deep Neutral, against L'Oréal Paris Infallible Cushion Foundation in 370 Cool. Every attribute compared, with its share of the score.

ComparedYour shade370 CoolClosest overall alternative53N Deep NeutralScore
Shade match55% of overall75
Colour59#b55634#a46441Slight colour differenceColour difference 6.4 (0 is identical)
Depth98Deep tanDeep tanSameDepth difference: 1.2
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100MatteMatteSameSame matte finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity3524-hour wear12-hour wearDifferent12-hour wear claimed against 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 74/100Shade match 75/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Face Tape Full Coverage Foundation in 53N Deep Neutral.

Same or better

  • Same cool undertone
  • Same matte finish
  • Full rather than buildable coverage
  • Both claim a blurring effect
  • Both claim transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Visible colour difference
  • No skin-like finish claimed
  • Not marketed for dry/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

ILIA Super Serum Skin Tint SPF 40 Pavones ST16

Best price
$48SephoraSephora
Costs $28.01 more

Your shade $19.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Tarte Face Tape Full Coverage Foundation 53N Deep Neutral

Best price
$42SephoraSephora
Costs $22.01 more

Your shade $19.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.