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Infallible 32H Fresh Wear Foundation 410 Ivory dupes and alternatives L'Oréal Paris

Very fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free3No drying alcohol3Vegan0Cruelty-free1Oil-free0With SPF0Mineral1

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Only showing matches with buildable coverage, without talc or alcohol denat.

  • 1 match has no ingredient list listed and is not shown.

Closest shade match: L'Oréal Paris Infallible Cushion Foundation 50 Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
L'Oréal Paris
410 IvoryChange shade
Depth and undertone: Very fair
Finish and coverage: Natural · Full coverage
The match
L'Oréal Paris
50 Neutral
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Buildable coverage
Shade match
91out of 100
Colour
97
Depth
100
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$19.99Ulta BeautyUlta Beauty
Costs $1 more

Your shade $18.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Pixi On-the-Glow BASE Foundation Moisture Stick Beige

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
L'Oréal Paris
410 IvoryChange shade
Depth and undertone: Very fair
Finish and coverage: Natural · Full coverage
The match
Pixi
Beige
Depth and undertone: Very fair · Warm
Finish and coverage: Natural · Buildable coverage
Overall match
83out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
91
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$22Ulta BeautyUlta Beauty
Costs $3.01 more

Your shade $18.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Vanilla 120B
    Shade match 90
    $37SephoraSephoraCosts $18.01 more

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Buildable rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: Fair skin with pinky-beige undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to L'Oréal Paris Infallible 32H Fresh Wear Foundation 410 Ivory (Very fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    360 Cashmere

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 360 Cashmere

    • Very close colour
    • Fair

    $15.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    100

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 100

    • Looks identical
    • Very fair · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. Clinique Even Better All-Over Concealer + Eraser

    CN 18 Cream Whip

    Clinique Even Better All-Over Concealer + Eraser, shade CN 18 Cream Whip

    • Looks identical
    • Very fair · Neutral · neutral pink undertone

    $22

    SephoraView at Sephora
  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Almond

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Almond

    • Looks identical
    • Very fair · Warm · golden undertone

    $36

    SephoraView at Sephora
  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    150

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 150

    • Looks identical
    • Very fair · Neutral undertone

    $30

    SephoraView at Sephora
  5. NARS Soft Matte Complete Concealer

    Cannelle

    NARS Soft Matte Complete Concealer, shade Cannelle

    • Very close colour
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora
  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1N00

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1N00

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris Infallible Cushion Foundation in 50 Neutral, against L'Oréal Paris Infallible 32H Fresh Wear Foundation in 410 Ivory. Every attribute compared, with its share of the score.

ComparedYour shade410 IvoryClosest shade match50 NeutralScore
Shade match55% of overall91
Colour97#f9d7b8#f7d8baLooks identicalColour difference 1.0 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.2
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared74
Longevity6032-hour wear24-hour wearSome difference24-hour wear claimed against 32-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 80/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Cushion Foundation in 50 Neutral.

Same or better

  • Near-identical swatch colour
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • No fragrance listed
  • No drying alcohol listed

Different

  • Matte finish instead of natural
  • Does not claim colour stability
  • No SPF

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholListed (alcohol denat.)Not listed
SPFSPF 25Not listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Pixi On-the-Glow BASE Foundation Moisture Stick in Beige, against L'Oréal Paris Infallible 32H Fresh Wear Foundation in 410 Ivory. Every attribute compared, with its share of the score.

ComparedYour shade410 IvoryClosest overall alternativeBeigeScore
Shade match55% of overall89
Colour95#f9d7b8#fcd7b3Very close colourColour difference 1.5 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.3
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity4032-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 83/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Pixi On-the-Glow BASE Foundation Moisture Stick in Beige.

Same or better

  • Very close colour
  • Same natural finish
  • Buildable rather than full coverage
  • No fragrance listed
  • No drying alcohol listed

Different

  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim colour stability
  • Does not claim a lightweight feel
  • No SPF

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeOil-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholListed (alcohol denat.)Not listed
SPFSPF 25Not listed
OverlapSilicone-based vs oil-based; silicone high vs none
View full match

Where to buy

Closest shade match

L'Oréal Paris Infallible Cushion Foundation 50 Neutral

Match price
$19.99Ulta BeautyUlta Beauty
Costs $1 more

Your shade $18.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Pixi On-the-Glow BASE Foundation Moisture Stick Beige

Match price
$22Ulta BeautyUlta Beauty
Costs $3.01 more

Your shade $18.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.