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Infallible 32H Fresh Wear Foundation 410 Ivory dupes and alternatives L'Oréal Paris

Very fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

Formulation

Skin type

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Fragrance-free13No drying alcohol11Vegan3Cruelty-free2Oil-free0With SPF2Mineral1

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16 of 32

Only showing matches with medium coverage, without talc.

  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Ogee Multi-Use Sculpted Foundation and Concealer Stick Birch 0.25 N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
L'Oréal Paris
410 IvoryChange shade
Depth and undertone: Very fair
Finish and coverage: Natural · Full coverage
The match
Ogee
Birch 0.25 N
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
92out of 100
Colour
99
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
Costs $29.01 more

Your shade $18.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Sephora Collection Best Skin Ever Liquid Foundation 08Y

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
L'Oréal Paris
410 IvoryChange shade
Depth and undertone: Very fair
Finish and coverage: Natural · Full coverage
The match
Sephora Collection
08Y
Depth and undertone: Very fair · Warm · yellow
Finish and coverage: Natural · Medium coverage
Overall match
87out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
91
Wear (Wear & performance)
78
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
Costs $5.01 more

Your shade $18.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Sephora Collection

    Best Skin Ever Liquid Foundation

    05N
    Shade match 90
    $24SephoraSephoraCosts $5.01 more

    Matches: Near-identical swatch colourSame natural finishBoth claim transfer resistance

    Differences: Medium rather than full coverageDoes not claim colour stabilityNot marketed for oily/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    78
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim colour stability · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Sephora Collection

    Best Skin Ever Liquid Foundation

    07Y
    Shade match 88
    $24SephoraSephoraCosts $5.01 more

    Matches: Very close colourSame natural finishBoth claim transfer resistance

    Differences: Medium rather than full coverageDoes not claim colour stabilityNot marketed for oily/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    78
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim colour stability · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: fair with yellow undertones

    Medium confidence· Digital match

    View match
  3. #5 · Sephora Collection

    Best Skin Ever Liquid Foundation

    06O
    Shade match 88
    $24SephoraSephoraCosts $5.01 more

    Matches: Very close colourSame natural finishBoth claim transfer resistance

    Differences: Medium rather than full coverageDoes not claim colour stabilityNot marketed for oily/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    78
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim colour stability · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: fair with olive undertones

    Medium confidence· Digital match

    View match
  4. #6 · NARS

    Light Reflecting Foundation

    Lima
    Shade match 91
    $55SephoraSephoraCosts $36.01 more

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: L3.25 - light with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Clinique

    Superbalanced Makeup Foundation

    10 Alabaster
    Shade match 89
    $43Ulta BeautyUlta BeautyCosts $24.01 more

    Matches: Near-identical swatch colourSame natural finishNo fragrance listed

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · No SPF

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    100N Canvas
    Shade match 89
    $49SephoraSephoraCosts $30.01 more

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: for very fair skin with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · about-face

    THE PERFORMER Skin-Focused Foundation

    L1NEUTRAL
    Shade match 89
    $25Ulta BeautyUlta Beauty(product price)Costs $6.01 more

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    63
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin · No SPF

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · bareMinerals

    ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Fair 01
    Shade match 90
    $39.50Ulta BeautyUlta BeautyCosts $20.51 more

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    49
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: very fair cool skin with pink undertones

    Medium confidence· Digital match

    View match
  9. #11 · Charlotte Tilbury

    Airbrush Flawless Foundation

    2 Warm
    Shade match 89
    $52Ulta BeautyUlta Beauty(product price)Costs $33.01 more

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Matte rather than natural finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    58
    Wear & performance
    85
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No SPF

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  10. #12 · NARS

    Light Reflecting Foundation

    Mont Blanc
    Shade match 88
    $55SephoraSephoraCosts $36.01 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: L2 - very light with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Charlotte Tilbury

    Airbrush Flawless Foundation

    2 Neutral
    Shade match 88
    $52SephoraSephoraCosts $33.01 more

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Matte rather than natural finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    58
    Wear & performance
    85
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No SPF

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  12. #14 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N0.5 Neutral Light
    Shade match 91
    $13.99Ulta BeautyUlta Beauty(product price)$5 less (26%)

    Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  13. #15 · Givenchy

    Prisme Libre Glow Serum Blurring Foundation

    3W
    Shade match 88
    $63SephoraSephoraCosts $44.01 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    59
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: light to medium with warm undertones

    Medium confidence· Digital match

    View match
  14. #16 · Dior

    Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20

    2W
    Shade match 91
    $55SephoraSephoraCosts $36.01 more

    Matches: Near-identical swatch colourBoth claim a lightweight feel

    Differences: Radiant rather than natural finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin

    Retailer shade note: light skin with warm tones

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to L'Oréal Paris Infallible 32H Fresh Wear Foundation 410 Ivory (Very fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    360 Cashmere

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 360 Cashmere

    • Very close colour
    • Fair

    $15.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    100

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 100

    • Looks identical
    • Very fair · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. Clinique Even Better All-Over Concealer + Eraser

    CN 18 Cream Whip

    Clinique Even Better All-Over Concealer + Eraser, shade CN 18 Cream Whip

    • Looks identical
    • Very fair · Neutral · neutral pink undertone

    $22

    SephoraView at Sephora
  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Almond

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Almond

    • Looks identical
    • Very fair · Warm · golden undertone

    $36

    SephoraView at Sephora
  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    150

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 150

    • Looks identical
    • Very fair · Neutral undertone

    $30

    SephoraView at Sephora
  5. NARS Soft Matte Complete Concealer

    Cannelle

    NARS Soft Matte Complete Concealer, shade Cannelle

    • Very close colour
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora
  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1N00

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1N00

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Ogee Multi-Use Sculpted Foundation and Concealer Stick in Birch 0.25 N, against L'Oréal Paris Infallible 32H Fresh Wear Foundation in 410 Ivory. Every attribute compared, with its share of the score.

ComparedYour shade410 IvoryClosest shade matchBirch 0.25 NScore
Shade match55% of overall92
Colour99#f9d7b8#fad8b9Looks identicalColour difference 0.2 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.5
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared63
Longevity7032-hour wearLong-wearingSome differenceYour product claims 32-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 81/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ogee Multi-Use Sculpted Foundation and Concealer Stick in Birch 0.25 N.

Same or better

  • Near-identical swatch colour
  • Same natural finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel
  • No fragrance listed
  • No drying alcohol listed

Different

  • Does not claim transfer resistance
  • Does not claim colour stability
  • Not marketed for oily/sensitive skin
  • No SPF

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeno silicone
FragranceListed (fragrance)Not listed
Drying alcoholListed (alcohol denat.)Not listed
SPFSPF 25Not listed
OverlapSilicone-based vs unknown-based; silicone high vs none
View full match

Why the closest overall alternative works

Sephora Collection Best Skin Ever Liquid Foundation in 08Y, against L'Oréal Paris Infallible 32H Fresh Wear Foundation in 410 Ivory. Every attribute compared, with its share of the score.

ComparedYour shade410 IvoryClosest overall alternative08YScore
Shade match55% of overall91
Colour98#f9d7b8#fdd9b9Looks identicalColour difference 0.8 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.3
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone70UnknownWarm · yellowSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared78
Longevity7032-hour wearLong-wearingSome differenceYour product claims 32-hour wear; the match says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 87/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sephora Collection Best Skin Ever Liquid Foundation in 08Y.

Same or better

  • Near-identical swatch colour
  • Same natural finish
  • Medium rather than full coverage
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • No fragrance listed
  • No drying alcohol listed

Different

  • Does not claim colour stability
  • Not marketed for oily/sensitive skin
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholListed (alcohol denat.)Not listed
SPFSPF 25Not listed
OverlapSilicone-based vs water-based; silicone high vs none
View full match

Where to buy

Closest shade match

Ogee Multi-Use Sculpted Foundation and Concealer Stick Birch 0.25 N

Best price
$48SephoraSephora
Costs $29.01 more

Your shade $18.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Sephora Collection Best Skin Ever Liquid Foundation 08Y

Best price
$24SephoraSephora
Costs $5.01 more

Your shade $18.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.