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Infallible 32H Fresh Wear Foundation 440 Natural Rose dupes and alternatives L'Oréal Paris

Light · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free4No drying alcohol7Vegan0Cruelty-free0Oil-free4With SPF0Mineral0

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Only showing matches with full coverage, in liquid form.

  • 5 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 150C

The equivalent shade and the most similar foundation overall.

Overall match
87out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
76
Wear (Wear & performance)
74
Skin (Skin suitability)
60
Shade match
98out of 100
Colour
97
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$69SephoraSephora
Costs $50.01 more

Your shade $18.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · NARS

    Natural Radiant Longwear Foundation

    Santa Fe - Medium 2
    Shade match 90
    $55SephoraSephoraCosts $36.01 more

    Matches: Near-identical swatch colourSame natural finishSame full coverage

    Differences: Neutral rather than cool undertoneDoes not claim colour stabilityNot marketed for oily/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    59
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim colour stability · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: M2 - medium with neutral undertones, and a peach tone

    Medium confidence· Digital match

    View match
  2. #3 · Clinique

    Beyond Perfecting Foundation + Concealer

    WN 12 Meringue
    Shade match 85
    $41Ulta BeautyUlta Beauty(product price)Costs $22.01 more

    Matches: Near-identical swatch colourSame natural finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistanceNot marketed for combination/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: very fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 88
    $69SephoraSephoraCosts $50.01 more

    Matches: Near-identical swatch colourSame full coverageBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneMatte rather than natural finishDoes not claim colour stability

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    74
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Does not claim colour stability · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 87
    $69SephoraSephoraCosts $50.01 more

    Matches: Very close colourSame full coverageBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneMatte rather than natural finishDoes not claim colour stability

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Does not claim colour stability · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: fair medium with neutral undertones

    Medium confidence· Digital match

    View match
  5. #6 · NARS

    Natural Radiant Longwear Foundation

    Punjab - Medium 1
    Shade match 78
    $55SephoraSephoraCosts $36.01 more

    Matches: Near-identical swatch colourSame natural finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim colour stabilityNot marketed for oily/sensitive skin

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    59
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim colour stability · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: M1 - medium with warm undertones, and a golden tone

    Medium confidence· Digital match

    View match
  6. #7 · NARS

    Natural Radiant Longwear Foundation

    Fiji - Light 5
    Shade match 78
    $55SephoraSephoraCosts $36.01 more

    Matches: Near-identical swatch colourSame natural finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim colour stabilityNot marketed for oily/sensitive skin

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    59
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim colour stability · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: L5 - light to medium with warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to L'Oréal Paris Infallible 32H Fresh Wear Foundation 440 Natural Rose (Light · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    380 Pecan

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 380 Pecan

    • Very close colour
    • Light

    $15.99

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    35N medium

    Tarte Shape Tape Full Coverage Matte Concealer, shade 35N medium

    • Looks identical
    • Light · Cool undertone

    $32

  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1R12

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1R12

    • Looks identical
    • Light · Cool undertone

    $35

  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Ecru 3.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Ecru 3.3

    • Very close colour
    • Light · Cool · rosy undertone

    $39

  4. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Light 2C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Light 2C

    • Very close colour
    • Light medium · Cool · pink undertone

    $31

  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Peach

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Peach

    • Very close colour
    • Light · Cool · rosy undertone

    $8

  6. Clinique Even Better All-Over Concealer + Eraser

    CN 70 Vanillia

    Clinique Even Better All-Over Concealer + Eraser, shade CN 70 Vanillia

    • Looks identical
    • Light · Neutral · neutral pink undertone

    $22

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 150C, against L'Oréal Paris Infallible 32H Fresh Wear Foundation in 440 Natural Rose. Every attribute compared, with its share of the score.

ComparedYour shade440 Natural RoseClosest match150CScore
Shade match55% of overall98
Colour97#e6b991#e8bc93Looks identicalColour difference 0.9 (0 is identical)
Depth98LightLightSameDepth difference: 1.3
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared74
Longevity6032-hour wear24-hour wearSome difference24-hour wear claimed against 32-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 87/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 150C.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same full coverage
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Matte finish instead of natural
  • Does not claim colour stability
  • Not marketed for dry/sensitive skin
  • No SPF

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholListed (alcohol denat.)Not listed
SPFSPF 25Not listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy 150C

Best price
$69SephoraSephora
Costs $50.01 more

Your shade $18.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.