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Infallible Full Wear Waterproof Concealer 330 Ivory dupes and alternatives L'Oréal Paris

Very fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Milk Makeup Future Fluid Longwear Hydrating Concealer 1W

The equivalent shade: scored on colour, depth and undertone only.

The match
Milk Makeup
1W
Depth and undertone: Very fair · Warm
Finish and coverage: Natural · Buildable coverage
Shade match
90out of 100
Colour
96
Depth
100
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$30Ulta BeautyUlta Beauty
Costs $14.01 more

Your shade $15.99 at Ulta Beauty

Closest overall alternative: Dior Forever Skin Correct Full-Coverage Concealer 00 Neutral

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Dior
00 Neutral
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Full coverage
Overall match
83out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
76
Wear (Wear & performance)
83
Skin (Skin suitability)
50
Best price
$42SephoraSephora
Costs $26.01 more

Your shade $15.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 86
    $30SephoraSephoraCosts $14.01 more

    Matches: Very close colourSame full coverageBoth claim not settling into lines

    Differences: Natural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match
  2. Shade match 77
    $42SephoraSephoraCosts $26.01 more

    Matches: Same full coverageBoth claim 24-hour wearBoth claim transfer resistance

    Differences: Slightly deeperNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    77
    Finish & visual result
    76
    Wear & performance
    83
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Does not claim not settling into lines

    Retailer shade note: fair skin with neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 88
    $22SephoraSephoraCosts $6.01 more

    Matches: Very close colourBoth claim not settling into linesClaims a lightweight feel

    Differences: Radiant rather than matte finishBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    43
    Wear & performance
    65
    Skin suitability
    50

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  4. Shade match 88
    $32SephoraSephoraCosts $16.01 more

    Matches: Very close colourClaims a skin-like finishNo fragrance listed

    Differences: Radiant rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: very light with neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 87
    $32SephoraSephoraCosts $16.01 more

    Matches: Very close colourClaims a skin-like finishNo fragrance listed

    Differences: Radiant rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: very light with neutral peach undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to L'Oréal Paris Infallible Full Wear Waterproof Concealer 330 Ivory (Very fair) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder

    05 Pearl

    L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder, shade 05 Pearl

    • Very close colour
    • Very fair · Warm undertone

    $14.99

Closest foundations

  1. Juvia's Place I am Magic Powder Foundation

    Oslo - Very Light 4

    Juvia's Place I am Magic Powder Foundation, shade Oslo - Very Light 4

    • Looks identical
    • Very fair · Warm undertone

    $20

  2. Clinique Beyond Perfecting Foundation + Concealer

    CN 0.5 Shell

    Clinique Beyond Perfecting Foundation + Concealer, shade CN 0.5 Shell

    • Looks identical
    • Very fair · Neutral · neutral pink undertone

    $41

  3. Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation

    2C Carlsbad

    Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation, shade 2C Carlsbad

    • Looks identical
    • Very fair · Cool undertone

    $36

  4. Polite Society More Than a Pretty Face Skin-Caring Foundation

    Very Fair Neutral

    Polite Society More Than a Pretty Face Skin-Caring Foundation, shade Very Fair Neutral

    • Looks identical
    • Very fair · Neutral undertone

    $42

  5. TIRTIR Mask Fit Red Cushion

    15C FAIR PORCELAIN

    TIRTIR Mask Fit Red Cushion, shade 15C FAIR PORCELAIN

    • Looks identical
    • Very fair · Cool undertone

    $25

  6. Tarte Amazonian Clay 16-Hour Full Coverage Foundation

    27S Light-Medium Sand

    Tarte Amazonian Clay 16-Hour Full Coverage Foundation, shade 27S Light-Medium Sand

    • Looks identical
    • Very fair · Warm · golden undertone

    $42

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 1W, against L'Oréal Paris Infallible Full Wear Waterproof Concealer in 330 Ivory. Every attribute compared, with its share of the score.

ComparedYour shade330 IvoryClosest shade match1WScore
Shade match55% of overall90
Colour96#f4e1d0#fae5d4Looks identicalColour difference 1.3 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Not publishedNot publishedSkin-type suitability not published for one product
Overall match 77/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 1W.

Same or better

  • Near-identical swatch colour
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of matte
  • Does not claim transfer resistance

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Why the closest overall alternative works

Dior Forever Skin Correct Full-Coverage Concealer in 00 Neutral, against L'Oréal Paris Infallible Full Wear Waterproof Concealer in 330 Ivory. Every attribute compared, with its share of the score.

ComparedYour shade330 IvoryClosest overall alternative00 NeutralScore
Shade match55% of overall89
Colour94#f4e1d0#f4ddcaVery close colourColour difference 1.7 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.7
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared83
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNormalSkin-type suitability not published for one product
Overall match 83/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Skin Correct Full-Coverage Concealer in 00 Neutral.

Same or better

  • Very close colour
  • Same full coverage
  • Both claim 24-hour wear
  • Both claim transfer resistance

Different

  • Natural finish instead of matte
  • Does not claim not settling into lines

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconemoderate silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate

Where to buy

Closest shade match

Milk Makeup Future Fluid Longwear Hydrating Concealer 1W

Best price
$30Ulta BeautyUlta Beauty
Costs $14.01 more

Your shade $15.99 at Ulta Beauty

Closest overall alternative

Dior Forever Skin Correct Full-Coverage Concealer 00 Neutral

Best price
$42SephoraSephora
Costs $26.01 more

Your shade $15.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.