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Infallible Pro-Matte Foundation 100 True Alabaster dupes and alternatives L'Oréal Paris

Very fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

Formulation

Skin type

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Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0
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Only showing matches with medium coverage, without silicones or alcohol denat.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Sephora Collection Best Skin Ever Liquid Foundation 09P

The equivalent shade and the most similar foundation overall.

Overall match
79out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
62
Wear (Wear & performance)
86
Skin (Skin suitability)
40
Shade match
89out of 100
Colour
95
Depth
98
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
Costs $9.01 more

Your shade $14.99 at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to L'Oréal Paris Infallible Pro-Matte Foundation 100 True Alabaster (Very fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    350 Bisque

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 350 Bisque

    • Very close colour
    • Very fair

    $15.99

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 4.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 4.5 N

    • Looks identical
    • Very fair · Cool · pink undertone

    $32

  2. Maybelline Fit Me Natural Finish Concealer

    010 Fair

    Maybelline Fit Me Natural Finish Concealer, shade 010 Fair

    • Very close colour
    • Very fair

    $10.99

  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Marshmallow

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Marshmallow

    • Very close colour
    • Very fair · Cool · rosy undertone

    $36

  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    2C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 2C

    • Very close colour
    • Very fair · Cool undertone

    $30

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Stone 1.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Stone 1.3

    • Very close colour
    • Very fair · Cool · pink undertone

    $39

  6. Tarte Shape Tape Full Coverage Matte Concealer

    12B fair beige

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12B fair beige

    • Close colour
    • Very fair · Cool · pink undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Sephora Collection Best Skin Ever Liquid Foundation in 09P, against L'Oréal Paris Infallible Pro-Matte Foundation in 100 True Alabaster. Every attribute compared, with its share of the score.

ComparedYour shade100 True AlabasterClosest match09PScore
Shade match55% of overall89
Colour95#fcd7c7#ffdac7Looks identicalColour difference 1.4 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.4
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone70UnknownCool · pinkSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Normal, oilyNormal, dry, combinationBoth marketed for normal skin
Overall match 79/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sephora Collection Best Skin Ever Liquid Foundation in 09P.

Same or better

  • Near-identical swatch colour
  • Medium rather than full coverage
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Not marketed for oily skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Where to buy 09P

Best price
$24SephoraSephora
Costs $9.01 more

Your shade $14.99 at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.