Light medium
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
9 of 32 matches
Only showing matches made for normal skin, with medium coverage.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $14.99 at Ulta Beauty · product price; shade not separately priced
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $14.99 at Ulta Beauty · product price; shade not separately priced
NYX Professional Makeup Bare With Me Blur Tint Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $23.01 moreMatches: Same matte finishClaims a skin-like finishBoth claim a blurring effect
Differences: Medium rather than full coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage
Retailer shade note: cool rose
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $33.01 moreMatches: Same matte finishClaims a skin-like finishBoth claim 24-hour wear
Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim transfer resistance
Close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: fair with rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta Beauty
Macy's$48 · low stockView at Macy'sUlta Beauty(product price)$0.99 less (7%)Matches: Same matte finishBoth claim a blurring effectBoth claim transfer resistance
Differences: Slightly deeperMedium rather than full coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly deeper · Medium rather than full coverage
Retailer shade note: light medium with a warm undertone
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Blur Tint Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty(product price)$3 less (20%)Matches: Same matte finishBoth claim a lightweight feel
Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim transfer resistance
Close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at Walmart
Target$8.99View at Target
CVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
Walgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonSephoraCosts $23.01 moreMatches: Same matte finishClaims a skin-like finishBoth claim a blurring effect
Differences: Slightly lighterMedium rather than full coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage
Retailer shade note: cool rose
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty$38View at Ulta BeautyUlta Beauty(product price)$3 less (20%)Matches: Same matte finishBoth claim a lightweight feel
Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim transfer resistance
Close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonSephoraCosts $23.01 moreMatches: Same matte finishClaims a skin-like finishBoth claim a blurring effect
Differences: Medium rather than full coverage
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage
Retailer shade note: neutral peach
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyThe closest shade to L'Oréal Paris Infallible Pro-Matte Foundation 103 Natural Buff (Light medium) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
370 Biscuit
$15.99
320
$30
Sand Beige
$12.99
Medium Warm
$8
N18
$30
7.5 Medium
$36
Toffee
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
about-face THE PERFORMER Skin-Focused Foundation in M2COOL, against L'Oréal Paris Infallible Pro-Matte Foundation in 103 Natural Buff. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To about-face THE PERFORMER Skin-Focused Foundation in M2COOL.
1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.
NYX Professional Makeup Bare With Me Blur Tint Foundation in 06: Soft Beige, against L'Oréal Paris Infallible Pro-Matte Foundation in 103 Natural Buff. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To NYX Professional Makeup Bare With Me Blur Tint Foundation in 06: Soft Beige.
4 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.
about-face THE PERFORMER Skin-Focused Foundation M2COOL
Ulta BeautyYour shade $14.99 at Ulta Beauty · product price; shade not separately priced
NYX Professional Makeup Bare With Me Blur Tint Foundation 06: Soft Beige
Ulta BeautyYour shade $14.99 at Ulta Beauty · product price; shade not separately priced
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
