Light · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
5 of 32 matches
Only showing matches made for combination skin, with medium coverage, in liquid form.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $14.99 at Ulta Beauty
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $14.99 at Ulta Beauty
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at Sephora
Ulta Beautyfrom $48 · product priceView at Ulta Beauty
Macy's$48 · low stockView at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $23.01 moreMatches: Similar undertone (neutral vs warm)Same matte finishClaims a skin-like finish
Differences: Medium rather than full coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage
Retailer shade note: neutral peach
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $33.01 moreMatches: Same warm undertoneSame matte finishClaims a skin-like finish
Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim transfer resistance
Close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: very fair with golden undertones
Medium confidence· Digital match
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyMacy's$48 · low stockView at Macy'sSephoraCosts $23.01 moreMatches: Similar undertone (neutral vs warm)Same matte finishClaims a skin-like finish
Differences: Medium rather than full coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage
Retailer shade note: neutral peach
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyThe closest shade to L'Oréal Paris Infallible Pro-Matte Foundation 104 Golden Beige (Light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
375 Latte
$15.99
11.5 Tan
$36
Golden
$12
330
$30
030 Honey
$10.99
141
$12.99
Medium Neutral
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Sephora Collection Best Skin Ever Liquid Foundation in 20Y, against L'Oréal Paris Infallible Pro-Matte Foundation in 104 Golden Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Sephora Collection Best Skin Ever Liquid Foundation in 20Y.
3 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Too Faced Born This Way Soft Matte Foundation in Almond, against L'Oréal Paris Infallible Pro-Matte Foundation in 104 Golden Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Too Faced Born This Way Soft Matte Foundation in Almond.
3 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Sephora Collection Best Skin Ever Liquid Foundation 20Y
SephoraYour shade $14.99 at Ulta Beauty
Too Faced Born This Way Soft Matte Foundation Almond
SephoraYour shade $14.99 at Ulta Beauty
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
