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Infallible Pro-Matte Foundation 104 Golden Beige dupes and alternatives L'Oréal Paris

Light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free2No drying alcohol2Vegan, applied. RemoveCruelty-free2Oil-free0With SPF0Mineral0

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Only showing matches in liquid form, vegan.

  • 6 matches have no formulation listed and are not shown.
  • 27 matches have no vegan claim listed and are not shown.

Closest shade matchClosest overall alternative: Rare Beauty True to Myself Natural Matte Longwear Foundation 20 Light Medium Neutral

The equivalent shade and the most similar foundation overall.

Your shade
L'Oréal Paris
104 Golden BeigeChange shade
Depth and undertone: Light · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Rare Beauty
20 Light Medium Neutral
Depth and undertone: Light · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
Overall match
78out of 100
Shade (Shade match)
81
Finish (Finish & visual result)
82
Wear (Wear & performance)
59
Skin (Skin suitability)
80
Shade match
81out of 100
Colour
75
Depth
100
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
Costs $23.01 more

Your shade $14.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    16 Light Medium Neutral
    Shade match 80
    $38SephoraSephoraCosts $23.01 more

    Matches: Similar undertone (neutral vs warm)Same matte finishClaims a skin-like finish

    Differences: Medium rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    82
    Wear & performance
    59
    Skin suitability
    80

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage

    Retailer shade note: neutral peach

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to L'Oréal Paris Infallible Pro-Matte Foundation 104 Golden Beige (Light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    375 Latte

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 375 Latte

    • Slight colour difference
    • Light medium

    $15.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    11.5 Tan

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 11.5 Tan

    • Very close colour
    • Light · Warm · golden undertone

    $36

    Ulta BeautyView at Ulta Beauty
  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Golden

    • Close colour
    • Light · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty
  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    330

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 330

    • Close colour
    • Light medium · Warm undertone

    $30

    SephoraView at Sephora
  4. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Close colour
    • Light medium · Warm undertone

    $10.99

    Ulta BeautyView at Ulta Beauty
  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    141

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 141

    • Close colour
    • Light medium · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Neutral

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Neutral

    • Close colour
    • Light · Warm undertone

    $8

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 20 Light Medium Neutral, against L'Oréal Paris Infallible Pro-Matte Foundation in 104 Golden Beige. Every attribute compared, with its share of the score.

ComparedYour shade104 Golden BeigeClosest match20 Light Medium NeutralScore
Shade match55% of overall81
Colour75#ffb16f#f7b384Close colourColour difference 4.3 (0 is identical)
Depth100LightLightSameDepth difference: 0.1
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85Warm · goldenNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared59
Longevity2024-hour wear8-hour wearDifferent8-hour wear claimed against 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Normal, oilyCombination, normal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 78/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 20 Light Medium Neutral.

Same or better

  • Similar undertone (neutral vs warm)
  • Same matte finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy 20 Light Medium Neutral

Best price
$38SephoraSephora
Costs $23.01 more

Your shade $14.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.