Medium tan
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Finish
Formulation
Preferences
Avoid an ingredient
6 of 32 matches
Only showing matches with medium coverage, in liquid form, without alcohol denat.
The equivalent shade and the most similar foundation overall.
SephoraYour shade $14.99 at Ulta Beauty
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at Sephora
Ulta Beautyfrom $38 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $23.01 moreMatches: Same matte finishClaims a skin-like finishBoth claim a blurring effect
Differences: Medium rather than full coverage
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage
Retailer shade note: cool rose
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $33.01 moreMatches: Same matte finishClaims a skin-like finishBoth claim 24-hour wear
Differences: Slightly lighterMedium rather than full coverageNo blurring effect claimed
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Medium confidence· Digital match
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $48 · product priceView at Ulta Beauty
Macy's$48View at Macy'sSephoraCosts $43.01 moreMatches: Same matte finishBoth claim transfer resistanceClaims not settling into lines
Differences: Noticeably different swatch colourMedium rather than full coverageNo blurring effect claimed
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Medium rather than full coverage · No blurring effect claimed · Contains listed fragrance
Retailer shade note: Dark, neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Same matte finishClaims a skin-like finishBoth claim a blurring effect
Differences: Slightly deeperMedium rather than full coverage
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Medium rather than full coverage
Retailer shade note: neutral peach
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $37.01 moreMatches: Same matte finishBoth claim transfer resistanceBoth claim a lightweight feel
Differences: Slightly deeperMedium rather than full coverageNo blurring effect claimed
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Medium rather than full coverage · No blurring effect claimed · Not marketed for normal skin
Retailer shade note: deep with neutral subtle golden undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy's
AmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonThe closest shade to L'Oréal Paris Infallible Pro-Matte Foundation 109 Classic Tan (Medium tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
405 Toffee
$15.99
Truffle
045 Tan
NW35
$30
Truffle
$36
13.5 Deep
$36
Valley 8.25
$39
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Rare Beauty True to Myself Natural Matte Longwear Foundation in 36 Medium Deep Warm, against L'Oréal Paris Infallible Pro-Matte Foundation in 109 Classic Tan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Rare Beauty True to Myself Natural Matte Longwear Foundation in 36 Medium Deep Warm.
2 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
SephoraYour shade $14.99 at Ulta Beauty
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
