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Infallible Pro-Matte Foundation 109 Classic Tan dupes and alternatives L'Oréal Paris

Medium tan

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Tan Rich

The equivalent shade: scored on colour, depth and undertone only.

Shade match
85out of 100
Colour
88
Depth
98
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $24.01 more

Your shade $14.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: NARS Natural Matte Longwear Foundation CARACAS

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
85out of 100
Shade (Shade match)
73
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
87
Best price
$55SephoraSephora
Costs $40.01 more

Your shade $14.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 75
    $45Ulta BeautyUlta Beauty(product price)Costs $30.01 more

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: No blurring effect claimedContains drying alcohol

    Score details
    Shade match
    75
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    76

    Close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: No blurring effect claimed · Contains drying alcohol

    Retailer shade note: for medium deep rich warm skin with a golden hue

    Medium confidence· Digital match

    View match
  2. #4 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    38P Tan
    Shade match 73
    $24SephoraSephoraCosts $9.01 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Does not claim transfer resistanceNot marketed for oily skin

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: tan, pink undertone

    Medium confidence· Digital match

    View match
  3. #5 · Maybelline

    Super Stay Lumi-Matte Foundation

    340
    Shade match 69
    $11.19$15.99Ulta BeautyUlta Beauty$3.80 less (25%)

    Matches: Same matte finishSame full coverageBoth claim transfer resistance

    Differences: No blurring effect claimedContains drying alcohol

    Score details
    Shade match
    69
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    76

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: No blurring effect claimed · Contains drying alcohol

    Retailer shade note: warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    C8
    Shade match 69
    $39SephoraSephoraCosts $24.01 more

    Matches: Same matte finishSame full coverageBoth claim 24-hour wear

    Differences: Slightly deeperNo blurring effect claimed

    Score details
    Shade match
    69
    Finish & visual result
    89
    Wear & performance
    79
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · No blurring effect claimed

    Retailer shade note: deep olive with golden undertones

    Medium confidence· Digital match

    View match
  5. #7 · Jane Iredale

    Beyond Matte Liquid Foundation

    M12
    Shade match 68
    $54Ulta BeautyUlta BeautyCosts $39.01 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Noticeably different swatch colourDoes not claim transfer resistance

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    87

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim transfer resistance

    Retailer shade note: dark w/ peach/yellow undertones

    Medium confidence· Digital match

    View match
  6. #8 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW35
    Shade match 67
    $39SephoraSephoraCosts $24.01 more

    Matches: Same matte finishSame full coverageBoth claim 24-hour wear

    Differences: Noticeably different swatch colourNo blurring effect claimed

    Score details
    Shade match
    67
    Finish & visual result
    89
    Wear & performance
    79
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · No blurring effect claimed

    Retailer shade note: medium deep with soft peachy undertones

    Medium confidence· Digital match

    View match
  7. Shade match 71
    $14.59TargetTarget$0.40 less (3%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly lighterDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    76

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · Does not claim transfer resistance · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  8. #10 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Rich Cool
    Shade match 76
    $39SephoraSephoraCosts $24.01 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    43

    Close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  9. #11 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    30.5Y Tan
    Shade match 68
    $24SephoraSephoraCosts $9.01 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Noticeably different swatch colourSlightly lighterDoes not claim transfer resistance

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: tan, yellow undertone

    Medium confidence· Digital match

    View match
  10. #12 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Rich Honey
    Shade match 73
    $39SephoraSephoraCosts $24.01 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly deeperNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    43

    Close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  11. #13 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Cappuccino
    Shade match 68
    $3.89$5.99Ulta BeautyUlta Beauty$11.10 less (74%)

    Matches: Same full coverageBoth claim a blurring effectBoth claim transfer resistance

    Differences: Noticeably different swatch colourNatural rather than matte finish

    Score details
    Shade match
    68
    Finish & visual result
    81
    Wear & performance
    75
    Skin suitability
    76

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than matte finish

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to L'Oréal Paris Infallible Pro-Matte Foundation 109 Classic Tan (Medium tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    405 Toffee

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 405 Toffee

    • Nearest in this range
    • Medium tan

    $15.99

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Truffle

    NARS Soft Matte Complete Concealer, shade Truffle

    • Close colour
    • Tan · Warm · peach undertone

    $36

  2. Maybelline Fit Me Natural Finish Concealer

    045 Tan

    Maybelline Fit Me Natural Finish Concealer, shade 045 Tan

    • Slight colour difference
    • Medium tan

    $10.99

  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW35

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW35

    • Slight colour difference
    • Medium tan · Warm · peach undertone

    $30

  4. NARS Radiant Creamy Concealer

    Truffle

    NARS Radiant Creamy Concealer, shade Truffle

    • Slight colour difference
    • Medium tan · Warm · peach undertone

    $36

  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    13.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 13.5 Deep

    • Slight colour difference
    • Tan · Neutral · neutral golden undertone

    $36

  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Valley 8.25

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Valley 8.25

    • Slight colour difference
    • Medium tan · Warm · golden undertone

    $39

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Tan Rich, against L'Oréal Paris Infallible Pro-Matte Foundation in 109 Classic Tan. Every attribute compared, with its share of the score.

ComparedYour shade109 Classic TanClosest shade matchTan RichScore
Shade match55% of overall85
Colour88#d9722f#ce743bVery close colourColour difference 2.5 (0 is identical)
Depth98Medium tanTanCloseDepth difference: 1.5
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall76
Skin type76Normal, oilyNormal, dry, combination, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 76/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Tan Rich.

Same or better

  • Very close colour
  • Same full coverage
  • Adds SPF 50

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim transfer resistance
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (limonene)
Drying alcoholNot listedNot listed
SPFNot listedSPF 50
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

NARS Natural Matte Longwear Foundation in CARACAS, against L'Oréal Paris Infallible Pro-Matte Foundation in 109 Classic Tan. Every attribute compared, with its share of the score.

ComparedYour shade109 Classic TanClosest overall alternativeCARACASScore
Shade match55% of overall73
Colour68#d9722f#c77c4aSlight colour differenceColour difference 5.3 (0 is identical)
Depth100Medium tanMedium tanSameDepth difference: 0.0
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Normal, oilyNormal, combination, oilyBoth marketed for normal/​oily skin
Overall match 85/100Shade match 73/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Matte Longwear Foundation in CARACAS.

Same or better

  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Both claim 24-hour wear
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Tan Rich

Best price
$39SephoraSephora
Costs $24.01 more

Your shade $14.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

NARS Natural Matte Longwear Foundation CARACAS

Best price
$55SephoraSephora
Costs $40.01 more

Your shade $14.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.