Medium tan
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Finish
Preferences
Avoid an ingredient
4 of 32 matches
Only showing matches made for sensitive skin, in powder form.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $14.99 at Ulta Beauty · product price; shade not separately priced
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
WalmartYour shade $14.99 at Ulta Beauty
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$18View at WalmartRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Walmart$3.01 less (20%)Matches: Same matte finishSame full coverageBoth claim 24-hour wear
Differences: No blurring effect claimed
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: No blurring effect claimed
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$11.98View at Walmart
Target$11.99View at Target
Walgreens$15.99View at WalgreensWalmart$26View at WalmartUlta Beauty(product price)Costs $4 moreMatches: Same matte finishSame full coverageBoth claim 24-hour wear
Differences: No blurring effect claimedContains listed fragrance
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No blurring effect claimed · Contains listed fragrance
Low confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$20.29View at CVSThe closest shade to L'Oréal Paris Infallible Pro-Matte Foundation 109 Classic Tan (Medium tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
405 Toffee
$15.99
Truffle
045 Tan
NW35
$30
Truffle
$36
13.5 Deep
$36
Valley 8.25
$39
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Juvia's Place I am Magic Powder Foundation in Burkina - Tan 3, against L'Oréal Paris Infallible Pro-Matte Foundation in 109 Classic Tan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place I am Magic Powder Foundation in Burkina - Tan 3.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 355 Soft Matte, against L'Oréal Paris Infallible Pro-Matte Foundation in 109 Classic Tan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 355 Soft Matte.
1 shared ingredient; weighted similarity 6%. Ingredients only affect results through the filters.
Juvia's Place I am Magic Powder Foundation Burkina - Tan 3
Ulta BeautyYour shade $14.99 at Ulta Beauty · product price; shade not separately priced
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation 355 Soft Matte
WalmartYour shade $14.99 at Ulta Beauty
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
View at Sephora