Rich deep
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Finish
Preferences
Avoid an ingredient
14 of 31 matches
Only showing matches with full coverage, without fragrance.
The equivalent shade and the most similar foundation overall.
SephoraYour shade $14.99 at Ulta Beauty
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at Sephora
Ulta Beautyfrom $53 · product priceView at Ulta Beauty
Macy'sfrom $53 · product priceView at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $24.01 moreMatches: Same matte finishSame full coverageBoth claim 24-hour wear
Differences: No blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No blurring effect claimed
Retailer shade note: very rich with neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta BeautyCosts $30.01 moreMatches: Same matte finishSame full coverageClaims a skin-like finish
Differences: No blurring effect claimedContains drying alcohol
Close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: No blurring effect claimed · Contains drying alcohol
Retailer shade note: for extra deep neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$45View at Ulta BeautySephoraCosts $24.01 moreMatches: Same matte finishSame full coverageBoth claim 24-hour wear
Differences: No blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No blurring effect claimed
Retailer shade note: rich deep with red undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $38.01 moreMatches: Same matte finishSame full coverageClaims a skin-like finish
Differences: Contains drying alcohol
Close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: Deep with Red Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sUlta Beauty(product price)$6.99 less (47%)Matches: Very close colourSame matte finishSame full coverage
Differences: No blurring effect claimedNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: dark or deep skin tones with an olive undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $24.01 moreMatches: Same matte finishSame full coverageBoth claim 24-hour wear
Differences: Slightly lighterNo blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · No blurring effect claimed
Retailer shade note: rich deep with warm neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $24.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $14.01 moreMatches: Very close colourSame full coverageClaims not settling into lines
Differences: Natural matte rather than matte finishNo blurring effect claimedDoes not claim transfer resistance
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural matte rather than matte finish · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: Deep with Cool Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $1 moreMatches: Same matte finishSame full coverageBoth claim transfer resistance
Differences: Slightly lighterNo blurring effect claimedContains drying alcohol
Close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly lighter · No blurring effect claimed · Contains drying alcohol
Retailer shade note: cool undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
CVS$16.99View at CVS
AmazonSee price at AmazonView at AmazonSephoraCosts $3 moreMatches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Does not claim transfer resistanceNot marketed for normal/oily skin
Close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Does not claim transfer resistance · Not marketed for normal/oily skin
Retailer shade note: deep, rosy undertones
Medium confidence· Digital match
ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$17.99View at SephoraUlta Beauty(product price)Costs $9.01 moreMatches: Same matte finishSame full coverageClaims not settling into lines
Differences: Slightly lighterNo blurring effect claimedDoes not claim transfer resistance
Close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly lighter · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: for the deepest darkest skin tone w/ a warm undertone
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta BeautyCosts $27.01 moreMatches: Same full coverageBoth claim a blurring effectBoth claim transfer resistance
Differences: Slightly lighterNatural rather than matte finishNot marketed for normal skin
Close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Not marketed for normal skin
Retailer shade note: for very deep skin with bronze neutral undertones
Medium confidence· Digital match
KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyUlta Beauty(product price)Costs $9.01 moreMatches: Same matte finishSame full coverageClaims not settling into lines
Differences: No blurring effect claimedDoes not claim transfer resistance
Close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: for the deepest darkest skin w/ neutral undertone
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonShowing 12 of 13 matches
The closest shade to L'Oréal Paris Infallible Pro-Matte Foundation 115 Rich Ebony (Rich deep) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
445 Espresso
$15.99
NW58
$30
8N
$38
190
$12.99
28C
$30
Deep 6N
$31
17.5 Deep
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 555C, against L'Oréal Paris Infallible Pro-Matte Foundation in 115 Rich Ebony. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 555C.
3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
SephoraYour shade $14.99 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
