Medium tan · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Only showing matches in liquid form, without talc.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $9.25 at Walmart · product price; shade not separately priced · lowest price $8.98 at Walmart
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at Walmart
Target$8.99View at Target
CVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
Walgreens$12.99View at Walgreens
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $9.25 at Walmart
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sUlta Beauty$55View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $43.75 moreMatches: Same warm undertoneSame matte finishSame full coverage
Differences: Contains drying alcohol
Close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: Medium-Deep with Peachy Undertones
High confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sUlta BeautyCosts $44.75 moreMatches: Same warm undertoneSame matte finishSame full coverage
Differences: Slightly deeperDoes not claim transfer resistance
Close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly deeper · Does not claim transfer resistance
Retailer shade note: dark w/ peach/yellow undertones
Medium confidence· Digital match
Jane Iredale Beyond Matte Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$54View at Ulta BeautySephoraCosts $29.75 moreMatches: Same warm undertoneSame matte finishSame full coverage
Differences: No blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No blurring effect claimed
Retailer shade note: medium deep with golden undertones
High confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta BeautyCosts $39.75 moreMatches: Similar undertone (neutral vs warm)Same matte finishSame full coverage
Differences: No blurring effect claimedDoes not claim transfer resistanceDoes not claim a lightweight feel
Close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: medium, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Ulta Beauty$49View at Ulta BeautyMacy's$49View at Macy'sSephoraCosts $28.75 moreMatches: Very close colourSame matte finishClaims a skin-like finish
Differences: Olive rather than warm undertoneMedium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Olive rather than warm undertone · Medium rather than full coverage
Retailer shade note: warm olive
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $48.75 moreMatches: Same warm undertoneSame matte finishBoth claim transfer resistance
Differences: Medium rather than full coverageNo blurring effect claimedContains listed fragrance
Close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Contains listed fragrance
Retailer shade note: Dark, warm undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beauty$58View at Ulta BeautyUlta Beauty(product price)Costs $37.65 moreMatches: Same matte finishBoth claim a blurring effectBoth claim a lightweight feel
Differences: Buildable rather than full coverageDoes not claim transfer resistanceContains drying alcohol
Close colour · Matte · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim transfer resistance · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautySephoraCosts $38.75 moreMatches: Same warm undertoneSame matte finishClaims a skin-like finish
Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim transfer resistance
Close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: light with golden undertones
Medium confidence· Digital match
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $29.75 moreMatches: Same matte finishSame full coverageBoth claim 24-hour wear
Differences: Neutral rather than warm undertoneNo blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · No blurring effect claimed
Retailer shade note: medium deep with golden neutral undertones
High confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $39.75 moreMatches: Similar undertone (neutral vs warm)Same matte finishSame full coverage
Differences: No blurring effect claimedDoes not claim transfer resistanceDoes not claim a lightweight feel
Close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: medium, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sUlta Beauty(product price)Costs $38.75 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim transfer resistance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Medium confidence· Digital match
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $48 · product priceView at Ulta BeautyMacy's$48View at Macy'sUlta Beauty(product price)Costs $39.75 moreMatches: Similar undertone (neutral vs warm)Same matte finishSame full coverage
Differences: No blurring effect claimedDoes not claim transfer resistanceDoes not claim a lightweight feel
Close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: medium, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sUlta Beauty(product price)Costs $29.75 moreMatches: Same warm undertoneSame matte finishBoth claim a blurring effect
Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance
Close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for normal skin · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $37.65 moreMatches: Same matte finishBoth claim a blurring effectBoth claim a lightweight feel
Differences: Slightly deeperBuildable rather than full coverageDoes not claim transfer resistance
Close colour · Matte · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Buildable rather than full coverage · Does not claim transfer resistance · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautySephoraCosts $28.75 moreMatches: Similar undertone (neutral vs warm)Same matte finishClaims a skin-like finish
Differences: Medium rather than full coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage
Retailer shade note: neutral peach
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty$38View at Ulta BeautySephoraCosts $28.75 moreMatches: Same matte finishClaims a skin-like finishBoth claim a blurring effect
Differences: Olive rather than warm undertoneMedium rather than full coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Olive rather than warm undertone · Medium rather than full coverage
Retailer shade note: warm olive
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyShowing 12 of 16 matches
The closest shade to L'Oréal Paris Infallible Pro-Matte Foundation Golden Sun (Medium tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
405 Toffee
$15.99
NC44
$30
430
$30
Maple 8.5
$39
18W
$30
Truffle
Tone 7.5 W
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Maybelline Fit Me Matte + Poreless Foundation in Warm Sun 334, against L'Oréal Paris Infallible Pro-Matte Foundation in Golden Sun. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Fit Me Matte + Poreless Foundation in Warm Sun 334.
3 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
NARS Natural Matte Longwear Foundation in Lagos, against L'Oréal Paris Infallible Pro-Matte Foundation in Golden Sun. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To NARS Natural Matte Longwear Foundation in Lagos.
2 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Maybelline Fit Me Matte + Poreless Foundation Warm Sun 334
Ulta BeautyYour shade $9.25 at Walmart · product price; shade not separately priced · lowest price $8.98 at Walmart
NARS Natural Matte Longwear Foundation Lagos
Ulta BeautyYour shade $9.25 at Walmart
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
