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Infallible Pro-Matte Foundation Natural Rose dupes and alternatives L'Oréal Paris

Very fair · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: L'Oréal Paris Infallible Cushion Foundation 20 Cool

The equivalent shade and the most similar foundation overall.

Overall match
94out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
82
Wear (Wear & performance)
100
Skin (Skin suitability)
76
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$19.99Ulta BeautyUlta Beauty
Costs $3 more

Your shade $16.99 at CVS

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 77
    $69Ulta BeautyUlta BeautyCosts $52.01 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    77
    Finish & visual result
    93
    Wear & performance
    82
    Skin suitability
    76

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage · Does not claim transfer resistance · Contains listed fragrance

    Retailer shade note: fair shade, golden undertone

    Medium confidence· Digital match

    View match
  2. #3 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    1W Brioche
    Shade match 76
    $54Ulta BeautyUlta Beauty(product price)Costs $37.01 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than full coverage

    Score details
    Shade match
    76
    Finish & visual result
    93
    Wear & performance
    72
    Skin suitability
    76

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage

    Retailer shade note: fair with warm undertones

    High confidence· Digital match

    View match
  3. Shade match 85
    $58SephoraSephoraCosts $41.01 more

    Matches: Very close colourBoth claim a blurring effectBoth claim 24-hour wear

    Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    87

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: very light skin with neutral undertones

    High confidence· Digital match

    View match
  4. #5 · Tarte

    Timeless Hydrating Foundation

    12N Fair Neutral
    Shade match 89
    $42Ulta BeautyUlta BeautyCosts $25.01 more

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    52
    Skin suitability
    76

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  5. #6 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Milkshake 100B
    Shade match 82
    $37SephoraSephoraCosts $20.01 more

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    87

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance

    Retailer shade note: Ultra Fair skin with beige undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to L'Oréal Paris Infallible Pro-Matte Foundation Natural Rose (Very fair · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    355 Vanilla

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 355 Vanilla

    • Very close colour
    • Very fair

    $15.99

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    W3

    L'Oréal Paris True Match Radiant Serum Concealer, shade W3

    • Looks identical
    • Very fair · Cool undertone

    $16.99

  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    170

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 170

    • Looks identical
    • Very fair · Cool undertone

    $30

  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    10.5 Light

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 10.5 Light

    • Very close colour
    • Very fair · Cool undertone

    $30

  4. NARS Radiant Creamy Concealer

    Affogato

    NARS Radiant Creamy Concealer, shade Affogato

    • Very close colour
    • Very fair · Cool undertone

    $36

  5. Clinique Even Better All-Over Concealer + Eraser

    CN 10 Alabaster

    Clinique Even Better All-Over Concealer + Eraser, shade CN 10 Alabaster

    • Very close colour
    • Very fair · Neutral · neutral pink undertone

    $22

  6. Tarte Shape Tape Full Coverage Matte Concealer

    8B porcelain beige

    Tarte Shape Tape Full Coverage Matte Concealer, shade 8B porcelain beige

    • Close colour
    • Very fair · Cool · pink undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris Infallible Cushion Foundation in 20 Cool, against L'Oréal Paris Infallible Pro-Matte Foundation in Natural Rose. Every attribute compared, with its share of the score.

ComparedYour shadeNatural RoseClosest match20 CoolScore
Shade match55% of overall99
Colour98#ffe0c7#ffdfc7Looks identicalColour difference 0.7 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 94/100Shade match 99/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Cushion Foundation in 20 Cool.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same matte finish
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim 24-hour wear
  • Both claim transfer resistance
  • Both claim a lightweight feel

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy 20 Cool

Best price
$19.99Ulta BeautyUlta Beauty
Costs $3 more

Your shade $16.99 at CVS

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.