Very fair · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
12 of 32 matches
Only showing matches with full coverage, without talc.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $16.99 at CVS · product price; shade not separately priced · lowest price $11.97 at Walmart
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $38.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone
Retailer shade note: L2 - Very light with neutral undertones
High confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $25.01 moreMatches: Very close colourSame cool undertoneSame matte finish
Differences: Does not claim transfer resistanceContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Does not claim transfer resistance · Contains listed fragrance
Retailer shade note: fair skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sUlta Beauty(product price)$1 less (6%)Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same matte finish
Differences: No blurring effect claimedContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: No blurring effect claimed · Contains drying alcohol
Retailer shade note: neutral cool undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $25.01 moreMatches: Very close colourSame cool undertoneSame matte finish
Differences: Does not claim transfer resistanceContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Does not claim transfer resistance · Contains listed fragrance
Retailer shade note: fair skin with cool, pink or rosy undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sSephoraCosts $7.01 moreMatches: Very close colourSame cool undertoneSame matte finish
Differences: Does not claim transfer resistanceNot marketed for oily skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: light, pink undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)Costs $35.01 moreMatches: Very close colourSame cool undertoneSame matte finish
Differences: No blurring effect claimedDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: light with cool rosy peach undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sUlta Beauty(product price)Costs $35.01 moreMatches: Very close colourSimilar undertone (neutral vs cool)Same matte finish
Differences: No blurring effect claimedDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: light with neutral rosy undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sUlta Beauty(product price)Costs $35.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertoneNo blurring effect claimedDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: light medium with neutral undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sUlta Beauty$5.80 less (34%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNo blurring effect claimedContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed · Contains drying alcohol
Retailer shade note: warm undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$11.19View at Ulta BeautyWalmart$11.97View at WalmartTarget$11.99View at TargetAmazonSee price at AmazonView at AmazonUlta BeautyCosts $22.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Does not claim transfer resistance
Retailer shade note: very fair with neutral peach undertones
High confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Ulta BeautyCosts $25.01 moreMatches: Near-identical swatch colourSame full coverageBoth claim a blurring effect
Differences: Natural rather than matte finishNo long-wear claimDoes not claim transfer resistance
Looks identical · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: fair light
Medium confidence· Digital match
IT Cosmetics CC+ Airbrush Perfecting Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyMacy's$42View at Macy'sThe closest shade to L'Oréal Paris Infallible Pro-Matte Foundation Natural Rose (Very fair · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
355 Vanilla
$15.99
W3
$16.99
170
$30
10.5 Light
$30
Affogato
CN 10 Alabaster
$22
8B porcelain beige
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Maybelline Super Stay Lumi-Matte Foundation in 115, against L'Oréal Paris Infallible Pro-Matte Foundation in Natural Rose. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Super Stay Lumi-Matte Foundation in 115.
4 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $16.99 at CVS · product price; shade not separately priced · lowest price $11.97 at Walmart
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
