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True Match Radiant Serum Concealer C10 dupes and alternatives L'Oréal Paris

Deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage, without talc.

  • 3 matches have no coverage listed and are not shown.

Closest shade match: MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NC50

The equivalent shade: scored on colour, depth and undertone only.

Your shade
L'Oréal Paris
C10Change shade
Depth and undertone: Deep · Warm
Finish and coverage: Radiant finish
The match
MAC Cosmetics
NC50
Depth and undertone: Deep · Warm · golden
Finish and coverage: Matte · Full coverage
Shade match
91out of 100
Colour
85
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
Costs $13.01 more

Your shade $16.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Hourglass Vanish Airbrush Full Coverage Longwear Concealer Mocha 11

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
L'Oréal Paris
C10Change shade
Depth and undertone: Deep · Warm
Finish and coverage: Radiant finish
The match
Hourglass
Mocha 11
Depth and undertone: Deep · Olive · warm olive
Finish and coverage: Natural · Full coverage
Overall match
76out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
65
Wear (Wear & performance)
86
Skin (Skin suitability)
0
Best price
$39SephoraSephora
Costs $22.01 more

Your shade $16.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 83
    $36SephoraSephoraCosts $19.01 more

    Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    100
    Skin suitability
    0

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 89
    $42SephoraSephoraCosts $25.01 more

    Matches: Near-identical swatch colourClaims transfer resistanceNo drying alcohol listed

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    51
    Skin suitability
    0

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 75
    $36SephoraSephoraCosts $19.01 more

    Matches: Both claim long-wearingBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    100
    Skin suitability
    0

    Close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than radiant finish · No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: deep with neutral to golden undertones

    Medium confidence· Digital match

    View match
  4. #6 · Tarte

    Shape Tape Full Coverage Matte Concealer

    51H deep honey
    Shade match 90
    $32SephoraSephoraCosts $15.01 more

    Matches: Same warm undertoneClaims a blurring effectBoth claim not settling into lines

    Differences: Matte rather than radiant finishNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    26
    Wear & performance
    72
    Skin suitability
    0

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than radiant finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to L'Oréal Paris True Match Radiant Serum Concealer C10 (Deep · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris True Match Super-Blendable Foundation

    W9.5 Warm Deep

    L'Oréal Paris True Match Super-Blendable Foundation, shade W9.5 Warm Deep

    • Close colour
    • Deep tan · Warm undertone

    $13.99

Closest foundations

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Tan 460 W

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Tan 460 W

    • Looks identical
    • Deep · Warm undertone

    $16

  2. bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15

    Golden Deep 28

    bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15, shade Golden Deep 28

    • Looks identical
    • Deep · Warm · golden undertone

    $39.50

  3. ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick

    35W Acacia

    ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick, shade 35W Acacia

    • Looks identical
    • Deep · Warm undertone

    $50

  4. Dior Forever Skin Glow Foundation

    7W Warm

    Dior Forever Skin Glow Foundation, shade 7W Warm

    • Very close colour
    • Deep · Warm undertone

    $60

  5. Urban Decay Face Bond Self Setting Waterproof Foundation

    31

    Urban Decay Face Bond Self Setting Waterproof Foundation, shade 31

    • Very close colour
    • Deep · Warm · golden undertone

    $40

  6. Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation

    BD141

    Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation, shade BD141

    • Very close colour
    • Deep · Warm · golden undertone

    $69

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC50, against L'Oréal Paris True Match Radiant Serum Concealer in C10. Every attribute compared, with its share of the score.

ComparedYour shadeC10Closest shade matchNC50Score
Shade match55% of overall91
Colour85#945b36#965431Very close colourColour difference 2.9 (0 is identical)
Depth97DeepDeepSameDepth difference: 2.1
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared26
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coveragenot comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity70Long-wearing36-hour wearSome differenceThe match claims 36-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveDry, normal, combination, oilyMarketed for different skin types
Overall match 68/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC50.

Same or better

  • Very close colour
  • Same warm undertone
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Matte finish instead of radiant
  • No skin-like finish claimed
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Why the closest overall alternative works

Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Mocha 11, against L'Oréal Paris True Match Radiant Serum Concealer in C10. Every attribute compared, with its share of the score.

ComparedYour shadeC10Closest overall alternativeMocha 11Score
Shade match55% of overall86
Colour86#945b36#8f5529Very close colourColour difference 2.9 (0 is identical)
Depth94DeepDeepSameDepth difference: 3.3
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone80WarmOlive · warm oliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared65
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coveragenot comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveNormal, dry, combinationMarketed for different skin types
Overall match 76/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Mocha 11.

Same or better

  • Very close colour
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Olive rather than warm undertone
  • Natural finish instead of radiant
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NC50

Best price
$30SephoraSephora
Costs $13.01 more

Your shade $16.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Hourglass Vanish Airbrush Full Coverage Longwear Concealer Mocha 11

Best price
$39SephoraSephora
Costs $22.01 more

Your shade $16.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.