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True Match Radiant Serum Concealer C10 dupes and alternatives L'Oréal Paris

Deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with a luminous finish, without talc.

Closest shade matchClosest overall alternative: bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Dark 5W

The equivalent shade and the most similar concealer overall.

Your shade
L'Oréal Paris
C10Change shade
Depth and undertone: Deep · Warm
Finish and coverage: Radiant finish
The match
bareMinerals
Dark 5W
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Luminous · Buildable coverage
Overall match
73out of 100
Shade (Shade match)
72
Finish (Finish & visual result)
64
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Shade match
72out of 100
Colour
60
Depth
75
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$31Ulta BeautyUlta Beauty
Costs $14.01 more

Your shade $16.99 at Ulta Beauty · product price; shade not separately priced

Looking for a foundation in your shade?

The closest shade to L'Oréal Paris True Match Radiant Serum Concealer C10 (Deep · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris True Match Super-Blendable Foundation

    W9.5 Warm Deep

    L'Oréal Paris True Match Super-Blendable Foundation, shade W9.5 Warm Deep

    • Close colour
    • Deep tan · Warm undertone

    $13.99

Closest foundations

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Tan 460 W

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Tan 460 W

    • Looks identical
    • Deep · Warm undertone

    $16

  2. bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15

    Golden Deep 28

    bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15, shade Golden Deep 28

    • Looks identical
    • Deep · Warm · golden undertone

    $39.50

  3. ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick

    35W Acacia

    ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick, shade 35W Acacia

    • Looks identical
    • Deep · Warm undertone

    $50

  4. Dior Forever Skin Glow Foundation

    7W Warm

    Dior Forever Skin Glow Foundation, shade 7W Warm

    • Very close colour
    • Deep · Warm undertone

    $60

  5. Urban Decay Face Bond Self Setting Waterproof Foundation

    31

    Urban Decay Face Bond Self Setting Waterproof Foundation, shade 31

    • Very close colour
    • Deep · Warm · golden undertone

    $40

  6. Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation

    BD141

    Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation, shade BD141

    • Very close colour
    • Deep · Warm · golden undertone

    $69

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Dark 5W, against L'Oréal Paris True Match Radiant Serum Concealer in C10. Every attribute compared, with its share of the score.

ComparedYour shadeC10Closest matchDark 5WScore
Shade match55% of overall72
Colour60#945b36#a8693dSlight colour differenceColour difference 6.2 (0 is identical)
Depth75DeepDeep tanSome differenceDepth difference: 8.7
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared64
Finish78RadiantLuminousCloseLuminous finish rather than radiant
Coveragenot comparableNot listedBuildableNot comparedCoverage not listed for one product
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 73/100Shade match 72/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Dark 5W.

Same or better

  • Same warm undertone
  • Luminous finish instead of radiant
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Visible colour difference
  • Runs slightly lighter
  • No skin-like finish claimed

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs none

Where to buy Dark 5W

Match price
$31Ulta BeautyUlta Beauty
Costs $14.01 more

Your shade $16.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.