True Match Radiant Serum Concealer W10.5 dupes and alternatives L'Oréal Paris
4.4 (832)·Deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Claims transfer resistance· No drying alcohol listed
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
50
Wear & performance
51
Skin suitability
0
Looks identical · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: deep skin with neutral undertones
Matches: Same cool undertone· Claims a blurring effect· Claims transfer resistance
Differences: Slightly lighter· Natural rather than radiant finish· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
48
Wear & performance
61
Skin suitability
0
Close colour · Natural · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: extra deep with subtle red undertones
Matches: Very close colour· Same cool undertone· Claims a blurring effect
Differences: Matte rather than radiant finish· No skin-like finish claimed· Does not claim a lightweight feel
Score details
Shade match
91
Finish & visual result
26
Wear & performance
72
Skin suitability
0
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Matte rather than radiant finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: deeper skin with a balance of warm & cool undertones
Matches: Both claim long-wearing· Both claim not settling into lines· Both claim a lightweight feel
Differences: Slightly lighter· Neutral rather than cool undertone· Natural rather than radiant finish
Score details
Shade match
69
Finish & visual result
50
Wear & performance
100
Skin suitability
0
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than radiant finish · No skin-like finish claimed · Not marketed for sensitive skin
Matches: Claims a blurring effect· Claims transfer resistance· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· No skin-like finish claimed
Score details
Shade match
80
Finish & visual result
48
Wear & performance
61
Skin suitability
0
Close colour · Natural · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: extra deep with neutral undertones
The closest shade to L'Oréal Paris True Match Radiant Serum Concealer W10.5 (Deep · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW45, against L'Oréal Paris True Match Radiant Serum Concealer in W10.5. Every attribute compared, with its share of the score.
ComparedYour shadeW10.5Closest shade matchNW45How they compareScore
Shade match55% of overall92
Colour60%87#8d522f#8e4c21Very close colourColour difference 2.7 (0 is identical)
Depth15%97DeepDeepSameDepth difference: 2.1
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared26
Finish35%12RadiantMatteDifferentMatte finish rather than radiant
Coverage30%—not comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity30%70Long-wearing36-hour wearSome differenceThe match claims 36-hour wear; your product says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0SensitiveDry, normal, combination, oilyMarketed for different skin types
Overall match 68/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Too Faced Born This Way Super Coverage Multi-Use Concealer in Chestnut, against L'Oréal Paris True Match Radiant Serum Concealer in W10.5. Every attribute compared, with its share of the score.
ComparedYour shadeW10.5Closest overall alternativeChestnutHow they compareScore
Shade match55% of overall81
Colour60%83#8d522f#86563bClose colourColour difference 3.3 (0 is identical)
Depth15%100DeepDeepSameDepth difference: 0.3
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 2 of 4 compared50
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%—not comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0SensitiveNormal, dry, combinationMarketed for different skin types
Overall match 72/100Shade match 81/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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