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True Match Radiant Serum Concealer W10.5 dupes and alternatives L'Oréal Paris

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Finish

Formulation

  • Liquid0
  • Cream0
  • Serum0

Skin type

Preferences

Fragrance-free0No drying alcohol3Vegan0Cruelty-free0Oil-free0With SPF0Mineral3
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3 of 30

Only showing matches with medium to full coverage, without talc.

Closest shade matchClosest overall alternative: Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer 15 Deep

The equivalent shade and the most similar concealer overall.

Your shade
L'Oréal Paris
W10.5Change shade
Depth and undertone: Deep · Cool
Finish and coverage: Radiant finish
The match
Charlotte Tilbury
15 Deep
Depth and undertone: Deep · Neutral
Finish and coverage: Radiant · Medium-full coverage
Overall match
80out of 100
Shade (Shade match)
81
Finish (Finish & visual result)
100
Wear (Wear & performance)
68
Skin (Skin suitability)
0
Shade match
81out of 100
Colour
83
Depth
97
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$36Ulta BeautyUlta Beauty
Costs $19.01 more

Your shade $16.99 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 70
    $36Ulta BeautyUlta Beauty(product price)Costs $19.01 more

    Matches: Same radiant finishBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    0

    Close colour · Radiant · Medium-full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: deepest with neutral warm undertones

    Medium confidence· Digital match

    View match
  2. Shade match 59
    $36Ulta BeautyUlta Beauty(product price)Costs $19.01 more

    Matches: Same radiant finishBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Noticeably different swatch colourSlightly lighterSlightly warmer undertone

    Score details
    Shade match
    59
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    0

    Slight colour difference · Radiant · Medium-full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Slightly warmer undertone · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: deep with neutral golden undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to L'Oréal Paris True Match Radiant Serum Concealer W10.5 (Deep · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris True Match Super-Blendable Foundation

    C9 Cool Deep

    L'Oréal Paris True Match Super-Blendable Foundation, shade C9 Cool Deep

    • Very close colour
    • Deep · Cool undertone

    $13.99

Closest foundations

  1. Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Medium Deep Cool 4

    Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation, shade Medium Deep Cool 4

    • Looks identical
    • Deep · Cool undertone

    $49

  2. Tarte Babassu Foundcealer Dewy Foundation SPF 20

    52N Deep Neutral

    Tarte Babassu Foundcealer Dewy Foundation SPF 20, shade 52N Deep Neutral

    • Looks identical
    • Deep · Cool undertone

    $42

  3. Well People Supernatural Complexion Stick

    38 Deep Tan Cool

    Well People Supernatural Complexion Stick, shade 38 Deep Tan Cool

    • Looks identical
    • Deep · Cool undertone

    $18.20

  4. Hourglass Illusion Luminous Glow Foundation SPF 30

    22

    Hourglass Illusion Luminous Glow Foundation SPF 30, shade 22

    • Very close colour
    • Deep · Cool · rosy undertone

    $60

  5. bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Deep 56 Cool

    bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20, shade Deep 56 Cool

    • Very close colour
    • Deep · Cool undertone

    $45

  6. Saie Glowy Super Skin Tint Foundation

    28

    Saie Glowy Super Skin Tint Foundation, shade 28

    • Very close colour
    • Deep · Cool undertone

    $40

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer in 15 Deep, against L'Oréal Paris True Match Radiant Serum Concealer in W10.5. Every attribute compared, with its share of the score.

ComparedYour shadeW10.5Closest match15 DeepScore
Shade match55% of overall81
Colour83#8d522f#975233Close colourColour difference 3.2 (0 is identical)
Depth97DeepDeepSameDepth difference: 2.1
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coveragenot comparableNot listedMedium-fullNot comparedCoverage not listed for one product
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveDry, normalMarketed for different skin types
Overall match 80/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer in 15 Deep.

Same or better

  • Same radiant finish
  • Both claim a skin-like finish
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Small colour difference on the swatch
  • Neutral rather than cool undertone
  • Does not claim not settling into lines
  • Not marketed for sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedListed (fragrance)
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs none

Where to buy 15 Deep

Match price
$36Ulta BeautyUlta Beauty
Costs $19.01 more

Your shade $16.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.