True Match Radiant Serum Concealer W1 dupes and alternatives L'Oréal Paris
Very fair · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Only showing matches with buildable coverage, in liquid form.
- 4 matches have no coverage listed and are not shown.
- 7 matches have no formulation listed and are not shown.
Closest shade matchClosest overall alternative: Milk Makeup Future Fluid Longwear Hydrating Concealer 1W
The equivalent shade and the most similar concealer overall.
- Overall match
- 78out of 100
- Shade (Shade match)
- 77
- Finish (Finish & visual result)
- 72
- Wear (Wear & performance)
- 100
- Skin (Skin suitability)
- 50
- Shade match
- 77out of 100
- Colour
- 92
- Depth
- 100
- Undertone
- 25
Ulta BeautyYour shade $16.99 at Ulta Beauty
Where to buy 1W
Milk Makeup Future Fluid Longwear Hydrating Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$30View at Ulta BeautyLooking for a foundation in your shade?
The closest shade to L'Oréal Paris True Match Radiant Serum Concealer W1 (Very fair · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
C0.5 Cool Light
L'Oréal Paris True Match Super-Blendable Foundation, shade C0.5 Cool Light
- Slight colour difference
- Very fair · Cool undertone
$13.99
Closest foundations
395 Rose Pearl
L'Oréal Paris Infallible 32H Fresh Wear Foundation, shade 395 Rose Pearl
- Looks identical
- Very fair · Cool · rosy undertone
$18.99
Terre Neuve
NARS Pure Radiant Tinted Moisturizer SPF 30, shade Terre Neuve
- Very close colour
- Very fair · Cool undertone
$50
0C
Givenchy Prisme Libre Glow Serum Blurring Foundation, shade 0C
- Very close colour
- Very fair · Cool undertone
$63
NP 2
Kryolan Professional Makeup Natural Fluid Foundation, shade NP 2
- Very close colour
- Very fair · Cool · pink undertone
$51.50
8B Porcelain Beige
Tarte Amazonian Clay 16-Hour Full Coverage Foundation, shade 8B Porcelain Beige
- Very close colour
- Very fair · Cool · pink undertone
$42
1 Cool
Charlotte Tilbury Airbrush Flawless Foundation, shade 1 Cool
- Very close colour
- Very fair · Cool undertone
$52
View at Sephora
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Milk Makeup Future Fluid Longwear Hydrating Concealer in 1W, against L'Oréal Paris True Match Radiant Serum Concealer in W1. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Milk Makeup Future Fluid Longwear Hydrating Concealer in 1W.
Same or better
- Very close colour
- Both claim a skin-like finish
- Both claim long-wearing
- Both claim not settling into lines
- Both claim a lightweight feel
- No drying alcohol listed
Different
- Slightly warmer undertone
- Natural finish instead of radiant
Ingredients (information only, not scored)
9 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Where to buy 1W
Ulta BeautyYour shade $16.99 at Ulta Beauty
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.