True Match Radiant Serum Concealer W7 dupes and alternatives L'Oréal Paris
4.4 (832)·Light · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same radiant finish· Both claim a skin-like finish
Differences: Slightly deeper· Slightly warmer undertone· Does not claim not settling into lines
Score details
Shade match
72
Finish & visual result
100
Wear & performance
68
Skin suitability
0
Very close colour · Radiant · Medium-full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance
Matches: Same radiant finish· Both claim a skin-like finish· Both claim a lightweight feel
Differences: Slightly deeper· Neutral rather than cool undertone· Does not claim not settling into lines
Score details
Shade match
69
Finish & visual result
100
Wear & performance
68
Skin suitability
0
Close colour · Radiant · Medium-full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: medium with yellow/neutral undertones
The closest shade to L'Oréal Paris True Match Radiant Serum Concealer W7 (Light · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer in 11 Tan, against L'Oréal Paris True Match Radiant Serum Concealer in W7. Every attribute compared, with its share of the score.
ComparedYour shadeW7Closest match11 TanHow they compareScore
Shade match55% of overall82
Colour60%87#fdbc8b#f9b27bVery close colourColour difference 2.7 (0 is identical)
Depth15%91LightLightSameDepth difference: 4.3
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 2 of 4 compared100
Finish35%100RadiantRadiantSameSame radiant finish
Coverage30%—not comparableNot listedMedium-fullNot comparedCoverage not listed for one product
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity30%70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0SensitiveDry, normalMarketed for different skin types
Overall match 80/100Shade match 82/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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