True Match Radiant Serum Concealer W7 dupes and alternatives L'Oréal Paris
4.4 (832)·Light · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$8Ulta Beauty(product price)$8.99 less (53%)4.3 (8,153)
Matches: Both claim long-wearing· Both claim not settling into lines· Both claim a lightweight feel
Differences: Slightly deeper· Neutral rather than cool undertone· Satin rather than radiant finish
Score details
Shade match
74
Finish & visual result
64
Wear & performance
100
Skin suitability
0
Close colour · Satin · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Satin rather than radiant finish · No skin-like finish claimed · Not marketed for sensitive skin
Retailer shade note: medium light with neutral undertones
$8Ulta Beauty(product price)$8.99 less (53%)4.3 (8,153)
Matches: Both claim long-wearing· Both claim not settling into lines· Both claim a lightweight feel
Differences: Slightly deeper· Slightly warmer undertone· Satin rather than radiant finish
Score details
Shade match
69
Finish & visual result
64
Wear & performance
100
Skin suitability
0
Close colour · Satin · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Satin rather than radiant finish · No skin-like finish claimed · Not marketed for sensitive skin
Retailer shade note: medium tan with golden undertones
The closest shade to L'Oréal Paris True Match Radiant Serum Concealer W7 (Light · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 320, against L'Oréal Paris True Match Radiant Serum Concealer in W7. Every attribute compared, with its share of the score.
ComparedYour shadeW7Closest shade match320How they compareScore
Shade match55% of overall90
Colour60%86#fdbc8b#f6b388Very close colourColour difference 2.9 (0 is identical)
Depth15%91LightLightSameDepth difference: 4.1
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 2 of 4 compared22
Finish35%12RadiantMatteDifferentMatte finish rather than radiant
Coverage30%—not comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall0
Skin type100%0SensitiveNormal, dry, combination, oilyMarketed for different skin types
Overall match 68/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
e.l.f. Cosmetics Hydrating Camo Concealer in Light Peach, against L'Oréal Paris True Match Radiant Serum Concealer in W7. Every attribute compared, with its share of the score.
ComparedYour shadeW7Closest overall alternativeLight PeachHow they compareScore
Shade match55% of overall83
Colour60%73#fdbc8b#ecbd99Close colourColour difference 4.5 (0 is identical)
Depth15%97LightLightSameDepth difference: 1.7
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 2 of 4 compared64
Finish35%78RadiantSatinCloseSatin finish rather than radiant
Coverage30%—not comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0SensitiveDry, combination, normalMarketed for different skin types
Overall match 77/100Shade match 83/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$8.99 less (53%)
