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True Match Radiant Serum Concealer W7 dupes and alternatives L'Oréal Paris

Light · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, without talc or silicones.

  • 2 matches have no coverage listed and are not shown.

Closest shade matchClosest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 25.5 Medium Bronze

The equivalent shade and the most similar concealer overall.

Your shade
L'Oréal Paris
W7Change shade
Depth and undertone: Light · Cool
Finish and coverage: Radiant finish
The match
IT Cosmetics
25.5 Medium Bronze
Depth and undertone: Light · Cool
Finish and coverage: Natural · Full coverage
Overall match
73out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
50
Wear (Wear & performance)
86
Skin (Skin suitability)
68
Shade match
80out of 100
Colour
70
Depth
85
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
Costs $13.01 more

Your shade $16.99 at Ulta Beauty

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to L'Oréal Paris True Match Radiant Serum Concealer W7 (Light · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris True Match Nude Hyaluronic Tinted Serum

    1-2.5 Rosy Light

    L'Oréal Paris True Match Nude Hyaluronic Tinted Serum, shade 1-2.5 Rosy Light

    • Close colour
    • Fair · Cool · rosy undertone

    $20.99

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Laura Mercier Real Flawless Feather Matte Powder Foundation

    2C Madeleine

    Laura Mercier Real Flawless Feather Matte Powder Foundation, shade 2C Madeleine

    • Same depth, colour not measured
    • Light · Cool undertone

    $54

    Ulta BeautyView at Ulta Beauty
  2. ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation

    Medium 30 R

    ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation, shade Medium 30 R

    • Looks identical
    • Light · Cool · rosy undertone

    $17.99

    SephoraView at Sephora
  3. Charlotte Tilbury Airbrush Flawless Foundation

    7 Cool

    Charlotte Tilbury Airbrush Flawless Foundation, shade 7 Cool

    • Very close colour
    • Light · Cool undertone

    $52

    SephoraView at Sephora
  4. Sephora Collection Best Skin Ever Matte Powder Foundation

    17.5P Light

    Sephora Collection Best Skin Ever Matte Powder Foundation, shade 17.5P Light

    • Very close colour
    • Light · Cool · pink undertone

    $24

    SephoraView at Sephora
  5. Urban Decay Face Bond Self Setting Waterproof Foundation

    16

    Urban Decay Face Bond Self Setting Waterproof Foundation, shade 16

    • Very close colour
    • Light · Cool undertone

    $40

    SephoraView at Sephora
  6. Hourglass Veil Hydrating Skin Tint Foundation

    6

    Hourglass Veil Hydrating Skin Tint Foundation, shade 6

    • Very close colour
    • Light · Cool undertone

    $49

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 25.5 Medium Bronze, against L'Oréal Paris True Match Radiant Serum Concealer in W7. Every attribute compared, with its share of the score.

ComparedYour shadeW7Closest match25.5 Medium BronzeScore
Shade match55% of overall80
Colour70#fdbc8b#e8b391Close colourColour difference 5.0 (0 is identical)
Depth85LightLightSameDepth difference: 5.9
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared50
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coveragenot comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall68
Skin type68SensitiveNormal, dry, combination, oily, sensitiveBoth marketed for sensitive skin
Overall match 73/100Shade match 80/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 25.5 Medium Bronze.

Same or better

  • Same cool undertone
  • Both claim long-wearing
  • Both claim not settling into lines
  • No drying alcohol listed

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Natural finish instead of radiant
  • No skin-like finish claimed
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs oil-based; silicone high vs high
View full match

Where to buy 25.5 Medium Bronze

Best price
$30SephoraSephora
Costs $13.01 more

Your shade $16.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.