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True Match Super-Blendable Foundation C12 Cool Deep dupes and alternatives L'Oréal Paris

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

  • Liquid0
  • Stick0
  • Powder0
  • Cushion0
  • Serum0

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with buildable coverage, with a radiant finish, without talc.

  • 1 match has no coverage listed and is not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 405

The equivalent shade and the most similar foundation overall.

Your shade
L'Oréal Paris
C12 Cool DeepChange shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Natural · Medium coverage
The match
Maybelline
405
Depth and undertone: Rich deep · Cool
Finish and coverage: Radiant · Buildable coverage
Overall match
72out of 100
Shade (Shade match)
79
Finish (Finish & visual result)
68
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Shade match
79out of 100
Colour
65
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$15.99Ulta BeautyUlta Beauty
Costs $2 more

Your shade $13.99 at Ulta Beauty · product price; shade not separately priced · lowest price $11.98 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Maybelline

    Lifter Plump & Glow Foundation Hyaluronic Acid

    400
    Shade match 77
    $15.99Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Same cool undertoneClaims long-wearingClaims not settling into lines

    Differences: Noticeably different swatch colourRadiant rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    77
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Radiant · Buildable coverage

    Ingredients (not scored): 47% ingredient overlap

    Differences: Noticeably different swatch colour · Radiant rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to L'Oréal Paris True Match Super-Blendable Foundation C12 Cool Deep (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris True Match Radiant Serum Concealer

    W10.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W10.5

    • Nearest in this range
    • Deep · Cool undertone

    $16.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    63N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 63N espresso neutral

    • Looks identical
    • Rich deep · Cool undertone

    $32

    SephoraView at Sephora
  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW65

    • Close colour
    • Rich deep · Cool undertone

    $30

    SephoraView at Sephora
  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Close colour
    • Rich deep · Neutral · neutral pink undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Slight colour difference
    • Rich deep · Cool undertone

    $31

    SephoraView at Sephora
  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    17.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 17.5 Deep

    • Close colour
    • Rich deep · Warm undertone

    $36

    SephoraView at Sephora
  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Slight colour difference
    • Rich deep · Neutral undertone

    $34

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 405, against L'Oréal Paris True Match Super-Blendable Foundation in C12 Cool Deep. Every attribute compared, with its share of the score.

ComparedYour shadeC12 Cool DeepClosest match405Score
Shade match55% of overall79
Colour65#3b2323#401e17Slight colour differenceColour difference 5.5 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 72/100Shade match 79/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 405.

Same or better

  • Same cool undertone
  • Buildable rather than medium coverage
  • Claims long-wearing
  • Claims not settling into lines

Different

  • Small colour difference on the swatch
  • Radiant finish instead of natural
  • No skin-like finish claimed

Ingredients (information only, not scored)

19 shared ingredients; weighted similarity 47%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 405

Match price
$15.99Ulta BeautyUlta Beauty
Costs $2 more

Your shade $13.99 at Ulta Beauty · product price; shade not separately priced · lowest price $11.98 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.