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True Match Super-Blendable Foundation C12 Cool Deep dupes and alternatives L'Oréal Paris

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches in stick form, without talc.

  • 12 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Maybelline Lifter Stix Multi-Use Face Stick 90

The equivalent shade and the most similar foundation overall.

Match price
$12.99Ulta BeautyUlta Beauty
$1 less (7%)

Your shade $13.99 at Ulta Beauty · product price; shade not separately priced · lowest price $11.19 at Target

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Essence

    Foundation Stick

    400
    Shade match 82
    $6.99Ulta BeautyUlta Beauty(product price)$7 less (50%)

    Matches: Same cool undertoneSame medium coverage

    Differences: Matte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    82
    Finish & visual result
    68
    Wear & performance
    50
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed

    Retailer shade note: very deep with cool undertones

    Medium confidence· Digital match

    View match
  2. #3 · Live Tinted

    HUESTICK Complexion Stick

    01 Deep
    Shade match 83
    $42Ulta BeautyUlta BeautyCosts $28.01 more

    Matches: Same cool undertoneBoth claim a skin-like finishClaims a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage

    Retailer shade note: cool undertone

    Medium confidence· Digital match

    View match
  3. Shade match 82
    $50SephoraSephoraCosts $36.01 more

    Matches: Same cool undertoneSame natural finishSame medium coverage

    Differences: No skin-like finish claimedNot marketed for dry/oily skin

    Score details
    Shade match
    82
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No skin-like finish claimed · Not marketed for dry/oily skin

    Retailer shade note: Extra deep with cool undertones

    Medium confidence· Digital match

    View match
  4. Shade match 78
    $28SephoraSephoraCosts $14.01 more

    Matches: Same cool undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Radiant rather than natural finishNot marketed for normal/sensitive skin

    Score details
    Shade match
    78
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than natural finish · Not marketed for normal/sensitive skin

    Retailer shade note: espresso - rich brown skin with pink undertones

    Medium confidence· Digital match

    View match
  5. Shade match 64
    $68SephoraSephoraCosts $54.01 more

    Matches: Same natural finishSame medium coverageBoth claim a skin-like finish

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    64
    Finish & visual result
    100
    Wear & performance
    50
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: Deep to rich neutral undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to L'Oréal Paris True Match Super-Blendable Foundation C12 Cool Deep (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris True Match Radiant Serum Concealer

    W10.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W10.5

    • Nearest in this range
    • Deep · Cool undertone

    $16.99

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    63N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 63N espresso neutral

    • Looks identical
    • Rich deep · Cool undertone

    $32

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW65

    • Close colour
    • Rich deep · Cool undertone

    $30

  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Close colour
    • Rich deep · Neutral · neutral pink undertone

    $30

  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Slight colour difference
    • Rich deep · Cool undertone

    $31

  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    17.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 17.5 Deep

    • Close colour
    • Rich deep · Warm undertone

    $36

  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Slight colour difference
    • Rich deep · Neutral undertone

    $34

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Maybelline Lifter Stix Multi-Use Face Stick in 90, against L'Oréal Paris True Match Super-Blendable Foundation in C12 Cool Deep. Every attribute compared, with its share of the score.

ComparedYour shadeC12 Cool DeepClosest match90Score
Shade match55% of overall85
Colour74#3b2323#462321Close colourColour difference 4.3 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared78
Finish100NaturalNaturalSameSame natural finish
Coveragenot comparableMediumNot listedNot comparedCoverage not listed for one product
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Combination, dry, normal, oily, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 75/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Lifter Stix Multi-Use Face Stick in 90.

Same or better

  • $1 less
  • Same cool undertone
  • Same natural finish
  • Claims not settling into lines

Different

  • Small colour difference on the swatch
  • No skin-like finish claimed

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs none

Where to buy 90

Match price
$12.99Ulta BeautyUlta Beauty
$1 less (7%)

Your shade $13.99 at Ulta Beauty · product price; shade not separately priced · lowest price $11.19 at Target

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.