True Match Super-Blendable Foundation C5 Cool Medium dupes and alternatives L'Oréal Paris
Medium · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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- Medium2
- Full0
- Buildable0
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2 of 31 matches
Only showing matches made for normal skin, in stick form, without talc.
- 5 matches have no formulation listed and are not shown.
- 1 match has no skin type listed and is not shown.
Closest shade match: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 23C Alder
The equivalent shade: scored on colour, depth and undertone only.
C5 Cool MediumChange shade
- C12 Cool Deep
- N11 Neutral Deep
- C11 Cool Deep
- W10.5 Warm Deep
- W10 Warm Deep
- N10 Neutral Deep
- C10 Cool Deep
- W9.5 Warm Deep
- C9.5 Cool Deep
- W9 Warm Medium Deep
- N9 Neutral Medium Deep
- C9 Cool Deep
- W8 Warm Medium Deep
- N8 Neutral Medium Deep
- C8 Cool Medium Deep
- W7 Warm Medium Deep
- N7 Neutral Medium Deep
- C7 Cool Medium Deep
- W6.5 Warm Medium
- N6.5 Neutral Medium Deep
- W6 Warm Medium
- N6 Neutral Medium
- C6 Cool Medium
- W5.5 Warm Medium
- N5.5 Neutral Medium Deep
- W5 Warm Medium
- N5 Neutral Medium
- C5 Cool Mediumcurrent shade
- W4.5 Warm Light Medium
- W4 Warm Light Medium
- N4 Neutral Light Medium
- C4 Cool Light Medium
- W3 Warm Light Medium
- N3 Neutral Light Medium
- C3 Cool Light Medium
- W2.5 Warm Light Medium
- C2.5 Cool Light Medium
- W2 Warm Light
- N2 Neutral Light
- C2 Cool Light
- C1.5 Cool Light
- W1 Warm Light
- N1 Neutral Light
- C1 Cool Light
- W0.5 Warm Light
- N0.5 Neutral Light
- C0.5 Cool Light

- Shade match
- 91out of 100
- Colour
- 86
- Depth
- 92
- Undertone
- 100
Your shade $13.99 at Ulta Beauty
Where to buy 23C Alder
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Closest overall alternative: Essence Foundation Stick 190
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
C5 Cool MediumChange shade
- C12 Cool Deep
- N11 Neutral Deep
- C11 Cool Deep
- W10.5 Warm Deep
- W10 Warm Deep
- N10 Neutral Deep
- C10 Cool Deep
- W9.5 Warm Deep
- C9.5 Cool Deep
- W9 Warm Medium Deep
- N9 Neutral Medium Deep
- C9 Cool Deep
- W8 Warm Medium Deep
- N8 Neutral Medium Deep
- C8 Cool Medium Deep
- W7 Warm Medium Deep
- N7 Neutral Medium Deep
- C7 Cool Medium Deep
- W6.5 Warm Medium
- N6.5 Neutral Medium Deep
- W6 Warm Medium
- N6 Neutral Medium
- C6 Cool Medium
- W5.5 Warm Medium
- N5.5 Neutral Medium Deep
- W5 Warm Medium
- N5 Neutral Medium
- C5 Cool Mediumcurrent shade
- W4.5 Warm Light Medium
- W4 Warm Light Medium
- N4 Neutral Light Medium
- C4 Cool Light Medium
- W3 Warm Light Medium
- N3 Neutral Light Medium
- C3 Cool Light Medium
- W2.5 Warm Light Medium
- C2.5 Cool Light Medium
- W2 Warm Light
- N2 Neutral Light
- C2 Cool Light
- C1.5 Cool Light
- W1 Warm Light
- N1 Neutral Light
- C1 Cool Light
- W0.5 Warm Light
- N0.5 Neutral Light
- C0.5 Cool Light
- Overall match
- 79out of 100
- Shade (Shade match)
- 90
- Finish (Finish & visual result)
- 68
- Wear (Wear & performance)
- 50
- Skin (Skin suitability)
- 100
Your shade $13.99 at Ulta Beauty · product price; shade not separately priced
Where to buy 190
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to L'Oréal Paris True Match Super-Blendable Foundation C5 Cool Medium (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
N8
L'Oréal Paris True Match Radiant Serum Concealer, shade N8
- Close colour
- Medium · Neutral undertone
$16.99
Closest concealers
Chestnut

9 Tan
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 9 Tan
- Very close colour
- Medium light · Cool undertone
$36

350C
Rare Beauty Liquid Touch Brightening Concealer, shade 350C
- Very close colour
- Medium light · Cool · pink undertone
$24
4C
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4C
- Close colour
- Medium · Cool · rosy undertone
$38
2C2
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 2C2
- Close colour
- Medium light · Cool undertone
$34

38N medium-tan neutral
Tarte Shape Tape Full Coverage Matte Concealer, shade 38N medium-tan neutral
- Close colour
- Medium light · Cool undertone
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 23C Alder, against L'Oréal Paris True Match Super-Blendable Foundation in C5 Cool Medium. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 23C Alder.
Same or better
- Very close colour
- Same cool undertone
- Same natural finish
- Same medium coverage
- Claims a blurring effect
- Claims 12-hour wear
- Claims a lightweight feel
Different
- No skin-like finish claimed
- Not marketed for dry/oily skin
Ingredients (information only, not scored)
4 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Why the closest overall alternative works
Essence Foundation Stick in 190, against L'Oréal Paris True Match Super-Blendable Foundation in C5 Cool Medium. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Essence Foundation Stick in 190.
Same or better
- $7 less
- Very close colour
- Same cool undertone
- Same medium coverage
Different
- Runs slightly lighter
- Matte finish instead of natural
- No skin-like finish claimed
Ingredients (information only, not scored)
4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 23C Alder
Your shade $13.99 at Ulta Beauty
Closest overall alternative
Essence Foundation Stick 190
Your shade $13.99 at Ulta Beauty · product price; shade not separately priced
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.