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True Match Super-Blendable Foundation C7 Cool Medium Deep dupes and alternatives L'Oréal Paris

Tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Essence Foundation Stick 203

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 318 Tan Cool

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
83out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
82
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Match price
$18.99Ulta BeautyUlta Beauty
Costs $5 more

Your shade $13.99 at Ulta Beauty · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    440 Medium Deep
    Shade match 96
    $52SephoraSephoraCosts $38.01 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: No skin-like finish claimedNot marketed for combination/oily skinContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: No skin-like finish claimed · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with cool undertones

    Medium confidence· Digital match

    View match
  2. Shade match 94
    $39.50SephoraSephoraCosts $25.51 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: No skin-like finish claimedNot marketed for oily skin

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: No skin-like finish claimed · Not marketed for oily skin

    Retailer shade note: tan cool skin with rosy undertones

    Medium confidence· Digital match

    View match
  3. #5 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Tan Dark 26 Neutral
    Shade match 86
    $41Ulta BeautyUlta Beauty(product price)Costs $27.01 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertone

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone

    Retailer shade note: tan dark neutral

    Medium confidence· Digital match

    View match
  4. #6 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Medium To Tan Neutral
    Shade match 88
    $16Ulta BeautyUlta Beauty(product price)Costs $2.01 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    50
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  5. #7 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    26C Hero
    Shade match 93
    $47SephoraSephoraCosts $33.01 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: No skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 37% ingredient overlap

    Differences: No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: medium-deep cool-peach

    Medium confidence· Digital match

    View match
  6. Shade match 84
    $49SephoraSephoraCosts $35.01 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNot marketed for combination/oily/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than cool undertone · Not marketed for combination/oily/sensitive skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 85
    $72Ulta BeautyUlta BeautyCosts $58.01 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  8. #10 · Tarte

    Amazonian Clay Blurring Powder Foundation

    42N Tan Neutral
    Shade match 93
    $40SephoraSephoraCosts $26.01 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: tan skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  9. Shade match 93
    $39.50Ulta BeautyUlta BeautyCosts $25.51 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedNot marketed for dry/normal/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Not marketed for dry/normal/sensitive skin

    Retailer shade note: tan skin w/ cool undertones

    Medium confidence· Digital match

    View match
  10. Shade match 85
    $46SephoraSephoraCosts $32.01 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedNot marketed for combination/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Not marketed for combination/sensitive skin

    Retailer shade note: medium-deep skin with neutral/deep peachy undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to L'Oréal Paris True Match Super-Blendable Foundation C7 Cool Medium Deep (Tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris True Match Radiant Serum Concealer

    W9.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W9.5

    • Very close colour
    • Tan · Cool undertone

    $16.99

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark 5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5C

    • Very close colour
    • Tan · Cool undertone

    $31

  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    19NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 19NC

    • Looks identical
    • Tan · Neutral · neutral pink undertone

    $30

  3. Rare Beauty Liquid Touch Brightening Concealer

    440C

    Rare Beauty Liquid Touch Brightening Concealer, shade 440C

    • Very close colour
    • Tan · Neutral · neutral pink undertone

    $24

  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 8.5 C

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 8.5 C

    • Very close colour
    • Tan · Cool undertone

    $32

  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    13 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 13 Deep

    • Close colour
    • Tan · Cool undertone

    $36

  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.5 Deep

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.5 Deep

    • Close colour
    • Tan · Cool undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Essence Foundation Stick in 203, against L'Oréal Paris True Match Super-Blendable Foundation in C7 Cool Medium Deep. Every attribute compared, with its share of the score.

ComparedYour shadeC7 Cool Medium DeepClosest shade match203Score
Shade match55% of overall97
Colour96#b47853#af7854Looks identicalColour difference 1.3 (0 is identical)
Depth99TanTanSameDepth difference: 0.8
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 83/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Essence Foundation Stick in 203.

Same or better

  • $7 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same medium coverage

Different

  • Matte finish instead of natural
  • No skin-like finish claimed

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate

Why the closest overall alternative works

L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 318 Tan Cool, against L'Oréal Paris True Match Super-Blendable Foundation in C7 Cool Medium Deep. Every attribute compared, with its share of the score.

ComparedYour shadeC7 Cool Medium DeepClosest overall alternative318 Tan CoolScore
Shade match55% of overall94
Colour91#b47853#ba7d5bVery close colourColour difference 2.2 (0 is identical)
Depth95TanTanSameDepth difference: 3.0
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared82
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed48-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 83/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 318 Tan Cool.

Same or better

  • Very close colour
  • Same cool undertone
  • Same medium coverage
  • Both claim a skin-like finish
  • Claims 48-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Matte finish instead of natural
  • Contains alcohol denat.

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Essence Foundation Stick 203

Match price
$6.99Ulta BeautyUlta Beauty
$7 less (50%)

Your shade $13.99 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 318 Tan Cool

Match price
$18.99Ulta BeautyUlta Beauty
Costs $5 more

Your shade $13.99 at Ulta Beauty · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.