Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Formulation
Preferences
Avoid an ingredient
3 of 31 matches
Only showing matches with medium coverage, with a matte finish.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $13.99 at Ulta Beauty · product price; shade not separately priced
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $2.01 moreMatches: Same neutral undertoneSame medium coverageBoth claim a skin-like finish
Differences: Matte rather than natural finish
Close colour · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Matte rather than natural finish
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta Beauty
SephoraCosts $24.01 moreMatches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish
Differences: Slightly warmer undertoneMatte rather than natural finishNot marketed for dry skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Not marketed for dry skin
Retailer shade note: warm golden
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyThe closest shade to L'Oréal Paris True Match Super-Blendable Foundation N9 Neutral Medium Deep (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
W10.5
$16.99
4N72
$35
NC58
$30
Mocha 11
$39
22NW
$30
8 Neutral
$42
Truffle
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Ulta Beauty Collection Complexion Crush Foundation in Dark Olive, against L'Oréal Paris True Match Super-Blendable Foundation in N9 Neutral Medium Deep. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ulta Beauty Collection Complexion Crush Foundation in Dark Olive.
7 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $13.99 at Ulta Beauty · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
